marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Bully Pulpit was founded in 2009 by Andrew Bleeker, who was the lead digital marketing strategist on both of Barack Obama’s presidential campaigns. —Eben Novy-Williams, Sportico.com, 13 May 2025

Owner provides software to manage mobile food orders, organize marketing campaigns, generate a search engine-friendly website, build a mobile app and set up a loyalty program, all without needing to write a single line of code. —Stephen Pastis, Forbes.com, 13 May 2025

Aside from Pleasant Company’s mission to make history more accessible to young girls, the company was also a marketing machine. —Jaha Nailah Avery, Essence, 13 May 2025

Supported by Black Fawn Distribution’s skilled in-house promotional and design team, the venture will be dedicated to streamlining the overall marketing approach for each individual film, reducing the overall distribution costs typically charged back to filmmakers. —Melanie Goodfellow, Deadline, 13 May 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing