viral marketing

noun

: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means

Examples of viral marketing in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Greta Gerwig), for example: with a production budget of $145 million and a marketing budget exceeding it at $150 million, the film’s global haul of $1.44 billion was fueled as much by its viral marketing machine as its epic storytelling. Kate Erbland, IndieWire, 14 Apr. 2025 These tokens are often launched as short-term speculative plays, relying on viral marketing rather than fundamental utility. Susie Violet Ward, Forbes, 18 Mar. 2025 Miami Beach isn't just breaking up with spring break, like its viral marketing campaign says. Martin Vassolo, Axios, 12 Feb. 2025 As viral marketing stunts go, there’s a somewhat meta feel to cramming the cast of Severance into a glass box at New York City’s Grand Central Station. Jake Kanter, Deadline, 15 Jan. 2025 See All Example Sentences for viral marketing

Word History

First Known Use

1989, in the meaning defined above

Time Traveler
The first known use of viral marketing was in 1989

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Cite this Entry

“Viral marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/viral%20marketing. Accessed 18 May. 2025.

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