viral marketing

noun

: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means

Examples of viral marketing in a Sentence

Recent Examples on the Web
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For instance, in April 2018, Jackman recorded a Happy Birthday message for a fan that featured an appearance from Reynolds in Deadpool costume (as part of viral marketing for that year's Deadpool 2). Christian Holub, EW.com, 4 Nov. 2024 So, too, did a historic, influential viral marketing campaign (the first true case of a movie sold on the internet) that stoked speculation via a website with fake police reports and the dissemination of missing-persons posters. A.a. Dowd, Vulture, 30 July 2024 Spotify Wrapped began in 2016 as a viral marketing campaign to allow listeners to see a compilation of their activity over the year and share it on social media. Meredith G. White, The Arizona Republic, 30 Oct. 2024 With the help of some viral marketing, the inexpensive, toothy thriller scored a $22 million opening weekend — already a fantastic start — and then dropped only 18% in its second weekend on its way to a $105 million domestic finish and a stellar 4.68 multiplier. J. Kim Murphy, Variety, 19 Oct. 2024 See all Example Sentences for viral marketing 

Word History

First Known Use

1989, in the meaning defined above

Time Traveler
The first known use of viral marketing was in 1989

Dictionary Entries Near viral marketing

Cite this Entry

“Viral marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/viral%20marketing. Accessed 18 Nov. 2024.

Last Updated: - Updated example sentences
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