marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Acumen’s expertise in film production, distribution, and digital marketing ensures that these businesses can reach the right audiences with the right messaging. —Jason Phillips, USA TODAY, 19 Feb. 2025

Broadcom, which designs and develops chips used in smartphones and data centers, is reportedly looking into Intel’s chip design and marketing unit. —Britney Nguyen, Quartz, 18 Feb. 2025

These games and experiences act as marketing tools and can be monetized through in-game purchases, sponsorships or exclusive content access. —Expert Panel®, Forbes, 18 Feb. 2025

This focus on social media generates millions in free marketing value from influencer collaborations. —Ritu Upadhyay, WWD, 18 Feb. 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing