marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Given the fast pace of digital marketing, timing is everything. —Vaibhav Kakkar, Forbes.com, 18 June 2025

Then my colleague David Betancourt dug into why the team did it, a great case study in marketing. —Dan Shanoff, New York Times, 18 June 2025

Representing Kevin Plank, CEO of Under Armour, which is a major sponsor of the tournament, director of sports marketing Eric Ogbogu said the priority is to build on the partnership. —Edward Lee, Baltimore Sun, 18 June 2025

Rocca began organizing events at the age of 19 and her career has spanned across the marketing and publicity sectors to film production. —Diana Lodderhose, Deadline, 18 June 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing