clickstream

noun

click·​stream ˈklik-ˌstrēm 

plural clickstreams

: a record of the activity (such as clicks) of a user on a website

This data isn't being grabbed by the NSA or FBI, but by commercial brokers who buy complete "clickstreams," or Internet browsing records, of millions of people.

—Hiawatha Bray

A report earlier this year from Jupiter Communications indicated that even in the generally tech-savvy world of online retailers, only 22 percent of companies manage to make productive use of the consumer clickstream data (the interactions of an individual consumer with a retailer's Web site) available to them.

—Joe Ashbrook Nickell

Examples of clickstream in a Sentence

Recent Examples on the Web

Everyday use cases include dashboard speedups, search, text and sentiment analysis, clickstream, and log analytics. —Patrick Moorhead, Forbes, 10 May 2021

This includes all project participation data and clickstream data. —Caroline Nickerson, Discover Magazine, 30 Sep. 2019

Word History

First Known Use

1995, in the meaning defined above