click-through

1 of 2

noun

: an instance of clicking on a link on a web page
click-through rate
also : the volume of click-throughs on a link

click through

2 of 2

verb

clicked through; clicking through; clicks through

transitive verb

: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site
They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.Joseph Menn

Examples of click-through in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Noun
The click-through rate, industry-wide, is less than 1 percent—and chalk some of that up to mouse error and click fraud. IEEE Spectrum, 31 May 2011 The platform improves return on advertising spend (ROAS) threefold, boosts click-through rates (CTR) by 200% and reduces production and testing costs by approximately 50% on average, according to the company. Ethan Stone, USA TODAY, 21 Nov. 2024
Verb
Email newsletters are admittedly pretty common, but those that entice audiences to routinely click through and engage with their content are a rare breed. Jodi Amendola, Forbes, 17 Dec. 2024 As can be seen by way of a few clicks through Sportico’s College Sports Finances Database, the Longhorns’ football budget in 2022-23 was a tidy $61 million. Anthony Crupi, Sportico.com, 8 Dec. 2024 See all Example Sentences for click-through 

Word History

First Known Use

Noun

1995, in the meaning defined above

Verb

1993, in the meaning defined above

Time Traveler
The first known use of click-through was in 1993

Dictionary Entries Near click-through

clickstream

click-through

click through

Cite this Entry

“Click-through.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/click-through. Accessed 21 Dec. 2024.

Last Updated: - Updated example sentences
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