as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
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Antonyms & Near Antonyms
Example Sentences
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Recent Examples of lucrative
But advertising executives say that, thanks to enhanced targeting capabilities and new ad products, ad tiers have quietly become more lucrative than their ad-free counterparts.
—
Alex Weprin, HollywoodReporter, 27 Mar. 2026
To maintain integrity in the awarding of lucrative contracts, a strict process is followed.
—Clara Harter, Los Angeles Times, 27 Mar. 2026
After the administration took action against Anthropic, Lin noted, federal agencies aside from the Pentagon quickly terminated their use of Claude, endangering its lucrative public sector business.
—Joe Walsh, CBS News, 26 Mar. 2026
So Miami will have significant 2027 cap space to fill needs that aren’t addressed in this year’s or next year’s draft and potentially give a lucrative extension to Paul.
—Barry Jackson, Miami Herald, 26 Mar. 2026
See All Example Sentences for lucrative
Alex Weprin, HollywoodReporter, 27 Mar. 2026
To maintain integrity in the awarding of lucrative contracts, a strict process is followed.
—Clara Harter, Los Angeles Times, 27 Mar. 2026
After the administration took action against Anthropic, Lin noted, federal agencies aside from the Pentagon quickly terminated their use of Claude, endangering its lucrative public sector business.
—Joe Walsh, CBS News, 26 Mar. 2026
So Miami will have significant 2027 cap space to fill needs that aren’t addressed in this year’s or next year’s draft and potentially give a lucrative extension to Paul.
—Barry Jackson, Miami Herald, 26 Mar. 2026
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
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Slowly, Castro’s cronies built a kleptocracy that proved ruinous to the Cuban people, but hugely profitable to them.—
Quico Toro,
The Atlantic,
27 Mar. 2026
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The commercial success of M-Pesa — the mobile money unit of Kenya’s biggest mobile network operator Safaricom — has convinced investors and executives that mobile money can be a profitable financial platform.—
Tiisetso Motsoeneng,
semafor.com,
27 Mar. 2026
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 3 Apr. 2026.
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