as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative Farmers here have long tended rice paddies but many switched to more lucrative oil palm trees in 2017. Sara Miller Llana, The Christian Science Monitor, 6 Mar. 2025 Las Vegas already attempted to lure Matthew Stafford over from the Los Angeles Rams and had offered him a lucrative deal. Russel Honoré, Newsweek, 6 Mar. 2025 Dunne has landed lucrative endorsement deals with Reebok and American Eagle Outfitters, among other major brands, and her net worth is reportedly in the ballpark of $9.5 million. Michael McCann, Sportico.com, 5 Mar. 2025 Kremlin officials are dangling the prospect of lucrative investment deals for American energy companies, apparently seeking to convince President Trump that large economic gains could come from siding with Moscow in ending the war in Ukraine and scrapping economic sanctions on Russia. Stanley Reed, New York Times, 23 Feb. 2025 See All Example Sentences for lucrative

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“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 11 Mar. 2025.

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