as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative There is the 1938 V8 Ambulance used by the Belmar, New Jersey First Aid Squad, a predecessor to Ford's lucrative police vehicle business today. Jamie L. Lareau, USA Today, 28 Mar. 2025 The festival was running out of space and goodwill in Park City, especially during the height of its lucrative ski season, Variety reported. John Wenzel, Denver Post, 28 Mar. 2025 Part of the credit should go to Skinner for the lucrative summer signing of Brighton’s Elisabeth Terland. Julia Ranney, New York Times, 28 Mar. 2025 While the Yankees’ prospects for 2025 are looking a bit bleak in the absence of ace Gerrit Cole, who underwent season-ending Tommy John surgery two weeks ago, Sloan is primed for another lucrative campaign. Anthony Crupi, Sportico.com, 28 Mar. 2025 See All Example Sentences for lucrative

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“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 12 Apr. 2025.

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