as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
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Recent Examples of lucrative
Ball’s slot in the mornings on Radio 2 is one of the BBC’s most lucrative.
—
Max Goldbart, Deadline, 19 Nov. 2024
The proposal was, in fact, a calculated business maneuver designed to bring in billions of dollars in new revenue, box competitors out of lucrative government contracts and tighten the company’s grip on federal business.
—Renee Dudley, ProPublica, 15 Nov. 2024
The terminal will not only give local businesses a lucrative bump but also serve as a launch point for the region—showing the more than 16.5 million passengers that come through each year that supporting local and independent businesses is part of the Portland way.
—Cnt Editors, Condé Nast Traveler, 7 Nov. 2024
Although Amazon doesn’t disclose profitability for this business, advertising tends to be highly lucrative.
—Trefis Team, Forbes, 5 Nov. 2024
See all Example Sentences for lucrative 
Max Goldbart, Deadline, 19 Nov. 2024
The proposal was, in fact, a calculated business maneuver designed to bring in billions of dollars in new revenue, box competitors out of lucrative government contracts and tighten the company’s grip on federal business.
—Renee Dudley, ProPublica, 15 Nov. 2024
The terminal will not only give local businesses a lucrative bump but also serve as a launch point for the region—showing the more than 16.5 million passengers that come through each year that supporting local and independent businesses is part of the Portland way.
—Cnt Editors, Condé Nast Traveler, 7 Nov. 2024
Although Amazon doesn’t disclose profitability for this business, advertising tends to be highly lucrative.
—Trefis Team, Forbes, 5 Nov. 2024
See all Example Sentences for lucrative
Thesaurus Entries Near lucrative
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 3 Dec. 2024.
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