Definition of lucrativenext
as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative Ne Zha 2 was a phenomenon, especially placed during the often lucrative Chinese New Year period during last year’s first quarter. Dade Hayes, Deadline, 30 Apr. 2026 That raised questions whether LIV Golf could keep some of its top players once their lucrative contracts expired. Doug Ferguson, Chicago Tribune, 30 Apr. 2026 Spain offers various visa options for foreigners, including a digital nomad visa and a non-lucrative visa. Lydia Mansel, Travel + Leisure, 30 Apr. 2026 In return, prosecutors allege, Thao promised to secure lucrative city contracts for a fledgling housing company co-founded by David Duong and Juarez, as well as for the Duongs’ recycling firm, California Waste Solutions. Jakob Rodgers, Mercury News, 29 Apr. 2026 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • The low-cost carrier, which has struggled to remain profitable since the emergence of COVID-19, once operated hundreds of flights a day and employed some 17,000 people.
    Jessica Schladebeck, New York Daily News, 2 May 2026
  • Airlines have been raising baggage fees, adding fuel surcharges, particularly on international award travel, and cutting less profitable routes, which reduces the number of available seats.
    Mirna Alsharif, NBC news, 2 May 2026

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“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 8 May. 2026.

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