How to Use lucrative in a Sentence

lucrative

adjective
  • The business has proved to be highly lucrative.
  • On one hand, a lot can be gained through a new job, a raise or lucrative client.
    Kyle Thomas, People.com, 13 Oct. 2024
  • If true, that leaves the lucrative live sports deals to its rivals.
    Emma Roth, The Verge, 11 Dec. 2023
  • Touch on the gaming space, as far as what’s ahead and how lucrative it’s been for you.
    Michael Saponara, Billboard, 7 Oct. 2024
  • Ball’s slot in the mornings on Radio 2 is one of the BBC’s most lucrative.
    Max Goldbart, Deadline, 19 Nov. 2024
  • Their anger is a small price to pay in the quest for lucrative sponsorship.
    Mary McNamara, Los Angeles Times, 17 Aug. 2023
  • Andy Lee is the king of a lucrative niche in the financial markets.
    Ben Foldy, WSJ, 1 Jan. 2024
  • The issue a lot of the time is just that an all-ages venue isn’t as lucrative an investment as a bar.
    Brendan Menapace, SPIN, 19 June 2023
  • The mega-deal Kendrick scored made for a very lucrative homecoming.
    Brent Lang, Variety, 13 Sep. 2023
  • It’s been a lucrative month for the Reynolds-Lively household.
    EW.com, 11 Aug. 2024
  • The 10 most lucrative farm crops, led by dairy products, brought in some $35 billion that year.
    Michael Hiltzik, Los Angeles Times, 18 Apr. 2024
  • By then the hosts had moved from PBS to the more lucrative pastures of syndication.
    Chris Vognar, Los Angeles Times, 23 Oct. 2023
  • Over the winter, he was signed by the Dodgers to the most lucrative MLB contract ever awarded to a pitcher.
    Dylan Hernández, Los Angeles Times, 15 Mar. 2024
  • The deal with Roche represents a fast-forward case study of just how lucrative that can be.
    Damian Garde, STAT, 24 Oct. 2023
  • Only in much of Africa do kids’ shows not figure as the most lucrative channels on YouTube.
    Quartz, 30 Jan. 2023
  • As any innovator knows, getting in at the ground floor is a lucrative place to be.
    Jason Fudin, Forbes, 11 Dec. 2023
  • Both are intrigued by the Morgan home which could prove to be a very lucrative investment.
    Joe Otterson, Variety, 8 Feb. 2024
  • What’s next in the lucrative world of parent influencers?
    Amy Joyce, Washington Post, 23 Oct. 2023
  • Many of the challenges can be dealt with via the accessories list, a lucrative area for all carmakers.
    Jason Barlow, WIRED, 2 Nov. 2024
  • But this will be the most lucrative offer and will require a lot of belt tightening at the company.
    Abc News, ABC News, 13 Sep. 2023
  • One of the burgeoning lucrative sectors for Black South Africans lie in wine-making.
    Jasmine Browley, Essence, 15 Dec. 2023
  • Arguably, the most prominent (and lucrative) non-native species in the state are the ones living on Texas ranches.
    Rachel Monroe, The New Yorker, 15 Mar. 2023
  • Residual fees are no longer as lucrative in the streaming era.
    Mark Heim | Mheim@al.com, al, 18 Apr. 2023
  • Tech jobs, once a fairly safe and lucrative bet, have become more elusive.
    WIRED, 2 Oct. 2023
  • Heskett is a fan of the grocery chain, and has turned her interest in the brand into something lucrative.
    Danielle Wiener-Bronner, CNN, 15 June 2024
  • What’s next in the lucrative world of parent influencers?
    Caitlin Gibson, Washington Post, 24 July 2024
  • The only question is whether Carr will waive his no-trade clause or force the Raiders to release him by Feb. 15, which could lead to a more lucrative contract in free agency.
    Ben Volin, BostonGlobe.com, 11 Feb. 2023
  • That would be the easier thing, certainly the more lucrative thing.
    Dan Wolken, USA TODAY, 6 Jan. 2023
  • The investment could prove to be lucrative for Sun, given Trump's association with the project and the number of cryptocurrencies that have rallied following the election.
    Peter Charalambous, ABC News, 6 Dec. 2024
  • Li is focused on the intersection of generative AI and the physical world, a challenging but potentially lucrative area.
    Ina Fried, Axios, 3 Dec. 2024

Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'lucrative.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

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