as in appeal
the power of irresistible attraction
the nostalgic allure of America's Wild West still attracts vacationers to ghost towns
Synonyms & Similar Words
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Antonyms & Near Antonyms
1
as in to charm
to attract or delight as if by magic
was so allured by his sister's college roommate that before long he was asking her for a date
Synonyms & Similar Words
Antonyms & Near Antonyms
2
as in to tempt
to lead away from a usual or proper course by offering some pleasure or advantage
allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market
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Antonyms & Near Antonyms
Example Sentences
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Recent Examples of allure
Ian Urbina, Los Angeles Times, 28 Mar. 2025
Sadly, though, the allure of bots as replacements for real people is likely to be more appealing to many others than the idea of co-pilots, co-thinkers or whatever.
—Roger Trapp, Forbes, 22 Mar. 2025
Ryan Lattanzio, IndieWire, 1 Dec. 2024
The film argues that companies are keeping consumers in a vicious shopping cycle: alluring advertising encourages people to buy ever more, and products are designed to fall apart quickly, further reinforcing the cycle.
—Esha Chhabra, TIME, 27 Nov. 2024
See All Example Sentences for allure
Noun
But the biggest allure is that the bank is hundreds of miles beyond the jurisdictional reach of any nation’s laws.
—Ian Urbina, Los Angeles Times, 28 Mar. 2025
Sadly, though, the allure of bots as replacements for real people is likely to be more appealing to many others than the idea of co-pilots, co-thinkers or whatever.
—Roger Trapp, Forbes, 22 Mar. 2025
Verb
Art and Patrick are longtime best friends and tennis rivals both chasing after the same woman, allured by her grace on the tennis court.
—Ryan Lattanzio, IndieWire, 1 Dec. 2024
The film argues that companies are keeping consumers in a vicious shopping cycle: alluring advertising encourages people to buy ever more, and products are designed to fall apart quickly, further reinforcing the cycle.
—Esha Chhabra, TIME, 27 Nov. 2024
See All Example Sentences for allure
Recent Examples of Synonyms for allure
Noun
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The sleek all-black upper, paired with black rubber pods on the outsole, embodies the sultry and timeless appeal of a black shoe versatile enough to be worn anywhere.—
Tiana Randall,
Forbes.com,
29 Mar. 2025
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Brioni’s large appeal is also evident in the cross-generational group of celebrities that wear the brand, from Pierce Brosnan to Daniel Craig, as well as Jake Gyllenhaal, Glenn Powell, Austin Butler and Brad Pitt.—
Hikmat Mohammed,
Footwear News,
28 Mar. 2025
Verb
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Wynn-Williams was horrified by the situation, but Zuckerberg — charmed by Dzodan’s allegiance to him in the face of possible prosecution by a nation with strict internet laws — wanted to celebrate the moment with a Facebook post, Wynn-Williams says.—
Miles Klee,
Rolling Stone,
21 Mar. 2025
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Consider how former WeWork CEO Adam Neumann charmed investors and employees with his vision, despite unsustainable business practices.—
Nuala Walsh,
Forbes,
19 Mar. 2025
Verb
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After this went down, one might be tempted to joke that Rodgers was in store for a green room retreat!—
Jim Reineking,
USA Today,
31 Mar. 2025
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The first half hour is filled with the weirdly neutral techno jargon of soldiers jabbering code words into their headphones to what I (as a know-nothing) am tempted to call Mission Control.—
Owen Gleiberman,
Variety,
28 Mar. 2025
Verb
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Laura is particularly fascinated by all things aquatic, paleontology, nanotechnology, and exploring how science influences daily life.—
Laura Baisas,
Popular Science,
3 Apr. 2025
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Football content creator Will Powell — better known by his social media pseudonym, Bryan’s Gunn — has always been fascinated by the linguistic quirks and tropes of football.—
James McNicholas,
New York Times,
3 Apr. 2025
Verb
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In Germany, phony emails containing QR codes lured eBanking customers to malicious websites under the guise of reviewing privacy policy updates to their accounts.—
David G.W. Birch,
Forbes.com,
5 Apr. 2025
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Most parents are looking for ways to lure their children away from TV and iPads.—
Emily Edlynn,
Parents,
4 Apr. 2025
Noun
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There’s no doubt that the public has a fascination with serial killers.—
Lissete Lanuza Sáenz,
StyleCaster,
4 Apr. 2025
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Before Russia invaded Ukraine, several leading Trumpists developed a strange fascination with the Russian army.—
David French,
Mercury News,
2 Apr. 2025
Verb
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Numerous observers believe the Bay Area could begin to see an economic lift from the rush into artificial intelligence, a fledgling field that has enticed investors and fueled startup activity.—
George Avalos,
Mercury News,
28 Mar. 2025
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And there are plenty of people out there to entice, given that the majority of Americans these days aren’t regular moviegoers.—
William Earl,
Variety,
27 Mar. 2025
Verb
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Single women—more likely, naturally, to be seduced by the devil—were disproportionately executed for witchcraft.—
Faith Hill,
The Atlantic,
2 Apr. 2025
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Taking over a century-old garden house hidden within Shanghai’s storied alleys, Samuel Gui Yang softly partitioned the space, seducing the audience yet making every one of them a clandestine voyeur.—
Tianwei Zhang,
Footwear News,
1 Apr. 2025
Cite this Entry
“Allure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/allure. Accessed 10 Apr. 2025.
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