How to Use gimmickry in a Sentence

gimmickry

noun
  • The risk for Biden is that the budget ploy is likely to prompt complaints of gimmickry.
    Justin Sink, Bloomberg.com, 26 Mar. 2022
  • The dishes do not show off, or gesture in the direction of gimmickry.
    Julia Kramer, Bon Appetit, 15 Aug. 2017
  • As arena rock shows go, this one was a doozie, but not because of stage gimmickry or a stunning light show.
    Max Londberg and Timothy Finn, kansascity.com, 12 June 2017
  • But end-of-game gimmickry isn’t the most pressing concern for Bruce Cassidy.
    BostonGlobe.com, 20 Dec. 2019
  • It’s one of the reasons why the Navy wants to install a pricey combat system and other unwieldy gee-whiz gimmickry on the LAW.
    Craig Hooper, Forbes, 6 Feb. 2023
  • In the hands of lesser chefs, these shenanigans would come off as pure gimmickry, and there are times during a meal at the Cube when all the playfulness falls flat.
    Besha Rodell, New York Times, 9 Feb. 2020
  • Handing him a uniform was sure to elicit criticism for gimmickry — the flip-side of a Tim Tebow signing, as Miller puts it.
    Mike Tierney, New York Times, 13 Sep. 2017
  • LG’s new flagship phone, the G6, is beautiful but stripped bare of the gimmickry that was a hallmark of its predecessors.
    Nathan Olivarez-Giles, WSJ, 26 Feb. 2017
  • The gimmickry merely seemed sad a few years ago: a charcoal bun on my lobster roll at Hinoki & the Bird, a charcoal waffle with my duck at ink.
    Joel Stein, Los Angeles Magazine, 21 Aug. 2017
  • His verses were punctuated with growls and barks, yet his art was far too earnest for these elements to scan as gimmickry.
    David Drake, Rolling Stone, 9 Apr. 2021
  • The privilege of strolling amid such gimmickry will cost you dearly — $25, in a city heaving with museums that cost nothing.
    Kyle Smith, National Review, 9 Feb. 2018
  • In the final analysis, the story of Season 6 seems to be the show fell a little too in love with gimmickry — see also Glenn’s Dumpster dive, of course, and the Daryl shooting — and viewers got fed up.
    Jeremy Egner, New York Times, 23 Oct. 2016
  • This would all be standard issue rappin’ granny gimmickry if Norman and Patrick didn’t have bars, but every line is more surprising than the last.
    Vulture, 22 Sep. 2022
  • But to go beyond gimmickry, a show like this also needs a story amenable — in fact, designed — for such an experience.
    Dominic P. Papatola, Twin Cities, 9 Mar. 2017
  • If his tactics sound like gimmickry, Mr. Daly disagrees.
    Christina Rexrode, WSJ, 13 July 2018
  • There's a fine line between gimmickry and innovation, of course.
    Tom Schad, USA TODAY, 23 Jan. 2020
  • The whiskey world can be susceptible to fads and hype—indeed, a certain degree of gimmickry is to be expected in a market as crowded as this one.
    Jonah Flicker, Robb Report, 9 Nov. 2022
  • So yeah, like VanMoof, Cowboy e-bikes are high-tech proprietary computers-on-wheels with a feature set that can, at times, verge on gimmickry.
    Thomas Ricker, The Verge, 21 July 2023
  • For decades, though, these institutions had reaped hefty fees from the city and become complicit in what amounted to its fiscal gimmickry leading up to the crisis.
    Sam Roberts, New York Times, 4 May 2022
  • But, of course, modernism itself remained open to charges of gimmickry, and not only from reactionaries.
    Merve Emre, The New Yorker, 9 Nov. 2020
  • Permanent tax cuts are probably still out of the GOP’s reach, regardless of their budgetary gimmickry.
    Eric Levitz, Daily Intelligencer, 23 Aug. 2017
  • This is a fine balance; a novelty symbol may too often tip over into gimmickry.
    Samanth Subramanian, Quartz, 14 Jan. 2021
  • There is a layer of gimmickry to the C-HR, but beneath its tattooed attitude, is the foundation for very cool applications.
    Mark Maynard, sandiegouniontribune.com, 8 Sep. 2017
  • Others regarded them as Rembrandt might a paint-by-numbers kit: gimmickry that gets in the way of learning technique and that might foster dependence.
    Patricia Marx, The New Yorker, 22 Mar. 2021
  • His great strength as a critic was his pragmatism, his commitment to assess the performance in front of him on its own terms while casting a skeptical eye at gimmickry.
    New York Times, 19 Feb. 2021
  • But over the past two seasons — and its wildly popular second life on Netflix — the show’s cult appeal has proved deeper than its digital gimmickry.
    Amanda Hess, New York Times, 12 Oct. 2016
  • From such duplicitous beginnings, the idea of gimmickry soon spread.
    Merve Emre, The New Yorker, 9 Nov. 2020
  • This gimmickry hides the true cost, which the Congressional Budget Office says is $4.7 trillion, not the $2.4 trillion advertised, with the difference added to the national debt.
    Karl Rove, WSJ, 26 Jan. 2022
  • But then my director hat pops on and asks — would the audience find that technical gimmickry distracting?
    Simon Abrams, The Hollywood Reporter, 16 Apr. 2018
  • And Hanks, who’s made unvarnished, down-to-earth honesty something of a career specialty, feels uniquely ill served by such gimmickry.
    Justin Changfilm Critic, Los Angeles Times, 27 June 2022

Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'gimmickry.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

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