gimmickry

noun

gim·​mick·​ry ˈgi-mi-krē How to pronounce gimmickry (audio)
plural gimmickries
: an array or profusion of gimmicks
also : use of gimmicks

Examples of gimmickry in a Sentence

a lot of marketing gimmickry and hype
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
In these moments, Carney pulls his performance from the edge of gimmickry into territory that yields unexpected insights from a familiar plight of the teenage boy. Lovia Gyarkye, HollywoodReporter, 3 Apr. 2025 All this gimmickry gives an impression of more showmanship than substance; in fact, there are only a minimum of these dishes. Jeff Kleinman, Miami Herald, 1 Apr. 2025 Therefore the options are either make real spending reductions, which might mean laying off workers and closing schools, or emulate the state’s gimmickry and hope the problems solve themselves. Dan Walters, The Mercury News, 15 Mar. 2025 So, yeah, Colorado and its snowy, cozy milieu felt like a return to form, with a focus on technique and ingredients over games and gimmickry. Randall Colburn, EW.com, 13 Mar. 2025 See All Example Sentences for gimmickry

Word History

First Known Use

1948, in the meaning defined above

Time Traveler
The first known use of gimmickry was in 1948

Browse Nearby Words

Cite this Entry

“Gimmickry.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/gimmickry. Accessed 13 Apr. 2025.

Last Updated: - Updated example sentences
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