gimmickry

noun

gim·​mick·​ry ˈgi-mi-krē How to pronounce gimmickry (audio)
plural gimmickries
: an array or profusion of gimmicks
also : use of gimmicks

Examples of gimmickry in a Sentence

a lot of marketing gimmickry and hype
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Therefore the options are either make real spending reductions, which might mean laying off workers and closing schools, or emulate the state’s gimmickry and hope the problems solve themselves. Dan Walters, The Mercury News, 15 Mar. 2025 So, yeah, Colorado and its snowy, cozy milieu felt like a return to form, with a focus on technique and ingredients over games and gimmickry. Randall Colburn, EW.com, 13 Mar. 2025 Despite good intentions, Sanders commits to the gimmickry typical in most contemporary cartoons. Armond White, National Review, 26 Feb. 2025 To suggest that gimmickry somehow cancels a film’s worthiness plays into the nonsensical pretenses of awards season. Armond White, National Review, 24 Jan. 2025 See All Example Sentences for gimmickry

Word History

First Known Use

1948, in the meaning defined above

Time Traveler
The first known use of gimmickry was in 1948

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Cite this Entry

“Gimmickry.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/gimmickry. Accessed 24 Mar. 2025.

Last Updated: - Updated example sentences
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