ideation
noun
ide·a·tion
ˌī-dē-ˈā-shən
: the capacity for or the act of forming or entertaining ideas
Local coaches and mentors guide student teams through the process of ideation, market research, and business plan development …—Maryann Mills
… the new space offers a smorgasbord of work environments—cozy two-chair-and-a-screen setups for small Zoom gatherings, … and floor-to-ceiling whiteboards in some places for spontaneous ideation …—Chase DiFeliciantonio
see also suicidal ideation
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Merriam-Webster unabridged
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