click-through

1 of 2

noun

ˈklik-ˌthrü 

: an instance of clicking on a link on a web page

click-through rate

also : the volume of click-throughs on a link

click through

2 of 2

verb

clicked through; clicking through; clicks through

transitive verb

: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site

They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.

—Joseph Menn

Examples of click-through in a Sentence

Recent Examples on the Web

Noun

Beauty’s loyalty program, and the platform achieved a 31% click-through rate—a staggering leap compared to the 0.1% industry average on platforms like Roblox. —Afdhel Aziz, Forbes.com, 19 June 2025

Google famously ran 41 shades of blue in an A/B test to determine which color led to the highest click-through rates in ads. —Antara Dave, Forbes.com, 30 May 2025

Verb

Here's what readers clicked through most often in the newsletter last week: 3 Important Tax Considerations Following The House Vs. —Kelly Phillips Erb, Forbes.com, 21 June 2025

Subscribers will be able to access them by clicking through when prompted by specific interactive ads The company is the latest to experiment with ways to harness the interactive nature of streaming, which allows viewers to control their experience with a few clicks of their remote. —Brian Steinberg, Variety, 18 June 2025

Word History

First Known Use

Noun

1995, in the meaning defined above

Verb

1993, in the meaning defined above

Rhymes for click-through

• accrue
• ado
• ainu
• aircrew
• airscrew
• anew
• askew
• baboo
• babu
• bamboo
• beaucoup
• bijou