1
as in word
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
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Example Sentences
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Recent Examples of watchword
Caution seems to be the watchword for the Toronto Maple Leafs, who are holding down top spot in the Atlantic Division in his absence.
—
Carol Schram, Forbes, 22 Nov. 2024
Maybe Volvo can move forward having both safety and premium design as watchwords for the marque without stepping on Polestar’s toes.
—Alex Goy, WIRED, 29 Nov. 2022
But the watchword is transparency and what users can reasonably be expected to know is taking place from information given.
—Zak Doffman, Forbes, 5 Oct. 2024
The two watchwords of your selection process should be rigorous and fast.
—Bruce Tulgan, Forbes, 27 Sep. 2024
See All Example Sentences for watchword
Carol Schram, Forbes, 22 Nov. 2024
Maybe Volvo can move forward having both safety and premium design as watchwords for the marque without stepping on Polestar’s toes.
—Alex Goy, WIRED, 29 Nov. 2022
But the watchword is transparency and what users can reasonably be expected to know is taking place from information given.
—Zak Doffman, Forbes, 5 Oct. 2024
The two watchwords of your selection process should be rigorous and fast.
—Bruce Tulgan, Forbes, 27 Sep. 2024
See All Example Sentences for watchword
Recent Examples of Synonyms for watchword
Noun
-
Even Marquette coach Shaka Smart, as time ran out on UConn’s 72-66 victory, had kind words.—
Dom Amore,
Hartford Courant,
6 Mar. 2025
-
Meyers didn’t mince words about the implications of this growth.—
Tony Bradley,
Forbes,
6 Mar. 2025
Noun
-
Real progress doesn’t come from pink branding, catchy slogans, pledges, or one-day campaigns.—
Shelley Zalis,
Forbes,
7 Mar. 2025
-
That decades-old advertising slogan succinctly captures the brand promise of the sui generis American business that marks its 80th anniversary this year.—
Cynthia Littleton,
Variety,
6 Mar. 2025
Noun
-
Lin will also produce via his Perfect Storm banner.—
Borys Kit,
The Hollywood Reporter,
7 Mar. 2025
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Jordan will also produce via his production banner Outlier Society alongside Elizabeth Raposo.—
Justin Kroll,
Deadline,
7 Mar. 2025
Cite this Entry
“Watchword.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchword. Accessed 13 Mar. 2025.
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