1
as in wind
language that is impressive-sounding but not meaningful or sincere
the mayor's promise to fight drugs was just rhetoric, since there was no money in the city budget for a drug program
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2
as in poetry
the art or power of speaking or writing in a forceful and convincing way
great leaders have often been masters of rhetoric, which they have used for both good and ill
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Merriam-Webster unabridged
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