as in hype
information released to the media that is designed to gain public attention or support for a person, business, or cause
the newspaper's local stories are often thinly disguised puffery for area businesses
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Example Sentences
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Recent Examples of puffery
That conclusion may sound preposterously quaint to some, unwelcome advice to a few, ridiculous puffery or an impossible goal to still others.
—
David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See All Example Sentences for puffery
David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See All Example Sentences for puffery
Recent Examples of Synonyms for puffery
Noun
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There has been a lot of hype around the Tar Heels program following the hiring of Belichick.—
Dan Perry,
Newsweek,
28 Feb. 2025
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The hype around a few high-profile crashes can easily drown out the bigger picture.—
Sharon Feldman,
Ars Technica,
27 Feb. 2025
Noun
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Meanwhile, there have been many articles and books commemorating the milestone; one of the latter made headlines Friday for a publicity gaffe involving Tina Fey and Jon Hamm.—
Judy Berman,
TIME,
17 Feb. 2025
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Others involved with the film, meanwhile, distanced themselves from Gascón, as she was visibly removed from the film’s publicity campaign.—
Lisa Respers France,
CNN,
14 Feb. 2025
Noun
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Anthropic's model has expanded far beyond Alexa within Amazon and is helping to drive product search and advertising as well, the person said.—
Kate Rooney,
CNBC,
28 Feb. 2025
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That offset advertising revenue dropping to $34.3 million, compared to a year earlier $39 million.—
Etan Vlessing,
The Hollywood Reporter,
28 Feb. 2025
Noun
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Perhaps the best advertisement for U.S.A.I.D. is that autocrats tend to hate it.—
Jon Lee Anderson,
The New Yorker,
25 Feb. 2025
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Simply put, organic marketing refers to marketing strategies that attract customers without paying third parties for advertisements.—
Ines Nasri,
Forbes,
25 Feb. 2025
Cite this Entry
“Puffery.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/puffery. Accessed 3 Mar. 2025.
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