as in hype
information released to the media that is designed to gain public attention or support for a person, business, or cause
the newspaper's local stories are often thinly disguised puffery for area businesses
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Recent Examples of puffery
That conclusion may sound preposterously quaint to some, unwelcome advice to a few, ridiculous puffery or an impossible goal to still others.
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David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See all Example Sentences for puffery 
David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See all Example Sentences for puffery
Recent Examples of Synonyms for puffery
Noun
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Much has been debated about the value of AI— from AI fad to AI hype and more recently, mounting concerns about AI ethics.Kolawole Samuel Adebayo, Forbes, 24 Dec. 2024
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Projects that are truly bound to succeed will have been conceived with a genuine conviction about a new way to solve a real problem, not in a rush to follow the hype.Josh Hammer, Newsweek, 23 Dec. 2024
Noun
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Her lawsuit alleges that Baldoni’s crisis management and publicity teams played a role in that through social media campaigns.Larisha Paul, Rolling Stone, 24 Dec. 2024
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The complaint filed by Lively against Baldoni included text messages and emails from Baldoni and his publicity team that detail plans and a social media strategy to push back if the actress’ issues on the set with her director and co-star became public knowledge.Zack Sharf, Variety, 23 Dec. 2024
Noun
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Benegal began his career in advertising before transitioning to filmmaking, a move that would redefine Indian storytelling.Naman Ramachandran, Variety, 23 Dec. 2024
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Think about it – car companies are some of the biggest spenders in advertising.Chris Walton, Forbes, 23 Dec. 2024
Noun
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Now, Poppin’ Fresh is set to appear in new TV advertisements, on social media stickers, and even on the Jumbotron at Los Angeles’ Dodger Stadium.Nicholas Gordon, Fortune Asia, 11 Dec. 2024
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Kelce, her husband Jason, and his brother Travis, who is dating singer Taylor Swift, have experienced a boom in popularity in recent months and have been featured prominently in a number of advertisements and media promos.Dominick Mastrangelo, The Hill, 10 Dec. 2024
Thesaurus Entries Near puffery
Cite this Entry
“Puffery.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/puffery. Accessed 30 Dec. 2024.
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