as in hype
information released to the media that is designed to gain public attention or support for a person, business, or cause
the newspaper's local stories are often thinly disguised puffery for area businesses
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Recent Examples of puffery
That conclusion may sound preposterously quaint to some, unwelcome advice to a few, ridiculous puffery or an impossible goal to still others.
—
David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See all Example Sentences for puffery 
David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See all Example Sentences for puffery
Recent Examples of Synonyms for puffery
Noun
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But the hype quickly faded amid tepid critics’ reviews, and Washington was soon passed over by the SAG and BAFTA awards.—
Patrick Ryan,
USA TODAY,
23 Jan. 2025
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The company is set to launch the official version with the Galaxy S25 series today and there’s a massive hype for the One UI 7… While the release date remains unknown, Samsung moderator’s confirmation is a positive news for Galaxy fans.—
Zak Doffman,
Forbes,
23 Jan. 2025
Noun
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Goldman also flagged how Combs had years of good publicity and a fan base, which might work to his advantage.—
Rosemary Feitelberg,
WWD,
23 Jan. 2025
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Now their pursuit of publicity has morphed them into versions of the same persona—the attention troll.—
Daniel Immerwahr,
The New Yorker,
20 Jan. 2025
Noun
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With the timeline for TikTok’s app store return unclear, some enterprising individuals are taking advantage: thousands of eBay listings have popped up advertising phones with TikTok installed, as Wired first reported.—
Maria Sole Campinoti,
CNN,
23 Jan. 2025
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Heading into the new year, dentsu—a global advertising network with over 71,000 employees—is planning for the future in a holistic and global manner.—
Toni Handler,
Forbes,
23 Jan. 2025
Noun
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Share [Findings] Online murder-for-hire advertisements seek to convey professionalism yet tend not to provide references up front.—
Rafil Kroll-Zaidi,
Harper's Magazine,
22 Jan. 2025
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The advertisement almost pleads with you to purchase a ticket.—
Pablo Maurer,
The Athletic,
22 Jan. 2025
Thesaurus Entries Near puffery
Cite this Entry
“Puffery.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/puffery. Accessed 30 Jan. 2025.
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