1
as in flags
a piece of cloth with a special design that is used as an emblem or for signaling
the boat flew a bright red banner for the seaport's harbor festival
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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
after the near accident, the nuclear power station is now operating under the banner of "safety first"
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Merriam-Webster unabridged
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