Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure The results seemed clear: McKinsey assured LG that smartphones were a niche product that would always be too expensive to gain widespread acceptance. Dev Patnaik, Forbes, 25 Mar. 2025 Assuming the draft regulations remain intact, USC would likely be assured of at least one more season from the guard post-recovery. Dan Bernstein, Sportico.com, 25 Mar. 2025 In addition, the public must be assured these sorts of internal deliberations will in the future occur only in a secure setting. The Editorial Board, Chicago Tribune, 25 Mar. 2025 So less than a week before the 2025 season begins is a good time to become familiar with a guy who is four years removed from being a 16th-round draft pick out of Gonzaga and is virtually assured of making his first opening-day roster. Kevin Acee, San Diego Union-Tribune, 22 Mar. 2025 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • Since then, various administration officials have sought to reassure investors that there’s no need to panic.
    Elisabeth Buchwald, CNN, 18 Mar. 2025
  • In an Instagram post Tuesday morning, Escondido police sought to reassure community members that the operation was not immigration focused.
    Alex Riggins, San Diego Union-Tribune, 18 Mar. 2025
Verb
  • The Initiative also ensures that HBCUs have the knowledge and tools to implement best practices, execute sophisticated financial strategies, and achieve long-term sustainability.
    Marybeth Gasman, Forbes, 18 Mar. 2025
  • Always check with your local recycling facilities to ensure items can be recycled in your area.
    Kamron Sanders, Better Homes & Gardens, 17 Mar. 2025
Verb
  • Will the many people who can’t get off the hamster wheel of attention-wrangling on social media today become attached to A.I. lovers that are ceaselessly attentive, loyal, flattering, and comforting?
    Jaron Lanier, The New Yorker, 22 Mar. 2025
  • Hindsight is unfailingly comforting in clarifying such market proclivities.
    Michael Santoli, CNBC, 22 Mar. 2025
Verb
  • However, the study found that these content licensing deals did not guarantee accurate citation in chatbot responses.
    Sasha Rogelberg, Fortune, 18 Mar. 2025
  • The Constitution does not guarantee inmates a painless death.
    N'dea Yancey-Bragg, USA TODAY, 17 Mar. 2025
Verb
  • Artificial tears may be recommended to soothe watery eyes due to dry eye.
    Maxine Lipner, Verywell Health, 18 Mar. 2025
  • The design blends in seamlessly with the natural landscape, crafted in rich woods and soothing earth tones.
    Nicole Kliest, Vogue, 16 Mar. 2025

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 30 Mar. 2025.

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