Definition of assurenext

Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure Meanwhile, the industry is scrambling to assure the public with new guardrails. Wyatte Grantham-Philips, Fortune, 29 May 2026 The in-laws assured Majda that her daughters would be treated well. Toqa Ezzidin, Chicago Tribune, 29 May 2026 Rest assured, this will not require Adam Feuerstein, Matthew Herper or Angus Chen to hammer on their jawlines. Matthew Herper, STAT, 29 May 2026 The Education Department appears to be trying to assure borrowers that there may still be time to consolidate their student loans prior to July 1. Adam S. Minsky, Forbes.com, 28 May 2026 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • In bullet points, the note asked how many people were among them, checked on their health and needs, and reassured them that people outside were waiting for their safe return.
    CNN Money, CNN Money, 30 May 2026
  • Norrased sought to reassure him, telling him that the water was being drained, and handing over blankets and food.
    Jintamas Saksornchai, Los Angeles Times, 29 May 2026
Verb
  • But these warnings aren’t the first time the federal government has stepped in to ensure that telemedicine is being used appropriately, said Mei Wa Kwong, executive director of the Center for Connected Health Policy.
    Maia Rosenfeld, NBC news, 29 May 2026
  • Maybe the team should hire someone to ensure all black cats and ladders are removed from the area surrounding Comerica Park.
    Cody Stavenhagen, New York Times, 28 May 2026
Verb
  • Some might call this formula comforting.
    Noel Murray, Vulture, 29 May 2026
  • She was quickly comforted by Maria, and the umpire Aurélie Tourte instantly called for medical attention.
    Charlie Eccleshare, New York Times, 29 May 2026
Verb
  • The Falcons and their top receiver have reportedly come to terms on a four-year, $141 million deal with $100 million guaranteed, according to ESPN.
    Scott Thompson, FOXNews.com, 3 June 2026
  • From the driver who picks you up at the airport, to the servers at the restaurants, and the tour guides—you are guaranteed a warmth and level of luxury and service that Four Seasons promises and delivers on.
    Condé Nast, Condé Nast Traveler, 2 June 2026
Verb
  • There’s also a lineup of classic K-beauty botanicals—including ginseng, rosemary, heartleaf, green tea, and Centella asiatica—to soothe and comfort the scalp.
    Christa Joanna Lee, Allure, 27 May 2026
  • Mothers with babies on their backs set down their heavy baskets for a bit, soothing their children with soft words in Potawatomi.
    Literary Hub, Literary Hub, 26 May 2026

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 3 Jun. 2026.

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