ASSURE Synonyms: 60 Similar and Opposite Words

Q: How is the word 'assure' distinct from other similar verbs?

Some common synonyms of assure are ensure , insure , and secure . While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind. // I assure you that no harm will be done

Q: How does the word 'ensure' relate to other synonyms for 'assure'?

Ensure , insure , and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee. // the government has ensured the safety of the refugees

Q: Where would 'insure' be a reasonable alternative to 'assure'?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand. // careful planning should insure the success of the party

Q: In what contexts can 'secure' take the place of 'assure'?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss. // sent reinforcements to secure their position

assure

verb

ə-ˈshu̇r

Definition of assure next

as in to reassure

to ease the grief or distress of a minister choosing just the right words to assure the grieving parents of the fallen soldier

Synonyms & Similar Words

Relevance

Antonyms & Near Antonyms

as in to ensure

to make sure, certain, or safe security measures that assured our safety

Synonyms & Similar Words

Antonyms & Near Antonyms

Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

Recent Examples of assure Then, Chloe can sit with Hazel during her lesson with Barbara, assuring the little one pays attention. —

Ile-Ife Okantah, Vulture, 22 Jan. 2025 Honed by periods spent as a holding midfield player in Palmeiras’ academy, Vitor Reis looks assured on the ball and has an impressive pass completion rate of 88 per cent since breaking into the Sao Paulo club’s first team in June last year. —

Elias Burke, The Athletic, 21 Jan. 2025 If there’s been some tension, a heavy cloud or just a feeling of stagnation around your passions, romantic life or in regard to children, the universe is embracing you this week and assuring you that the cosmos are still on your side. —

Kyle Thomas, People.com, 12 Jan. 2025 Solid insurance policies can assure the possibility of rebuilding or resettling. —

Will Carless, USA TODAY, 12 Jan. 2025 See all Example Sentences for assure

Recent Examples of Synonyms for assure

Verb

This personal narrative not only builds trust but also reassures the team that the change is both necessary and achievable.

— Paola Cecchi-Dimeglio, Forbes, 18 Jan. 2025
Imagine a more flexible Mr. Rogers, wearing spandex instead of sweaters, speaking directly to the camera in calm, reassuring tones and checking in on viewers’ mental state like a caring Sunday school teacher.

— Danielle Friedman, New York Times, 15 Jan. 2025