What does ratio mean?
A social media post—as on X, Facebook, or other platforms—is said to have been ratioed when it has received more comments and reposts than likes, implying that it was tremendously unpopular. In other words, to ratio a post is to (collectively) give it more comments or reposts than likes or favorites. Ratio can also mean “to receive more downvotes than upvotes” on websites where such on-screen icons are an option.
Examples of ratio
… a post that was heavily ratioed. The tweet received nearly 6,000 replies, about 2,000 retweets and 147 favorites about three hours after it was posted.
—Morgan Phillips, The Daily Mail (UK), 25 May 2022
Wake up, babe, we’re ratioing misogynists
—@Diacritic, X (formerly Twitter), 12 Apr. 2025
On Twitter, Variety’s review got ratioed for a headline calling First Kill a “tired take” on “teen lesbian vampires,” with folks piling on to rightfully call out the irony of labeling one of the only TV shows centered on a young lesbian love story “tired.”
—Jess Joho, Mashable.com, 24 June 2022
Where does ratio come from?
The social media use of ratio represents making the noun ratio (“the relationship in quantity, amount, or size between to or more things”) into a verb.
How is ratio used?
In the dog-eat-dog world of social media, to be ratioed is usually considered humiliating, unless the account being ratioed views the opprobrium of their intellectual opponents as a badge of honor. Nevertheless, ratio tends to carry a whiff of schadenfreude.
Imagine being so proud of ratioing someone that you post about it on a different social media website than the one that you did the ratioing in.
—@Alleflat, Reddit, 9 Oct. 2024