How to Use on-brand in a Sentence

on-brand

adjective

• Their choices were on-brand: The Bidens are well known to be fans of red-sauced pasta.
  — Emily Heil, Washington Post, 28 Feb. 2023
• But the duo prevailed, and created the most on-brand Mindy moment of the season.
  — Fawnia Soo Hoo, refinery29.com, 12 Sep. 2024
• In the video, Bunnie walked out on stage as Jelly hyped the crowd up and then dropped to one knee and gave a very on-brand proposal.
  — Gil Kaufman, Billboard, 5 Sep. 2024
• How very on-brand for the Barbie movie and its themes of patriarchy and codependence.
  — Vulture, 25 Dec. 2023
• The show never got good ratings and was duly canceled in the summer of 2010, which feels pretty on-brand.
  — WIRED, 23 Feb. 2023
• Attendees also raved about the best-of-Janet-Jackson soundtrack, which Gordon said was on-brand for the house.
  — Laurie Brookins, The Hollywood Reporter, 11 Sep. 2024
• The titles were shared by Google, with whom Swift had apparently partnered for the very on-brand easter egg hunt.
  — Jon Blistein, Rolling Stone, 20 Sep. 2023
• For her part, Khloé Kardashian went with the most on-brand look of the night, opting for a sparkling nude corset gown with a large drop diamond necklace.
  — Emily Tannenbaum, Glamour, 25 Dec. 2023
• Claiming a store for theater feels as on-brand for Northrip and other members of the creative team as for Rorschach itself: Many pass in and out of the theater world.
  — Peter Marks, Washington Post, 12 July 2023
• Banner offers an on-brand reaction to his victory, mouthing off to Jacob and his men and punching Jack (Darren Mann) in the face.
  — Matt Cabral, EW.com, 27 Feb. 2023
• Tucker’s horseback entrance is also on-brand for the singer-songwriter, who has long been known for her passion for horses.
  — Jessica Nicholson, Billboard, 3 June 2023
• His response to Kendall’s criticism of his antisemitism is wholly on-brand.
  — Jack Francis, Rolling Stone, 11 Apr. 2023
• The delay was on-brand for the company’s decade-long project to make virtual reality mainstream.
  — Steven Levy, WIRED, 29 Sep. 2023
• This could include everything from on-brand attire, your website, videos, imagery, language, fonts and colors.
  — Rolling Stone Culture Council, Rolling Stone, 28 June 2023
• With Mary Jane sharing a nearly identical performance schedule, there might be some waiting involved, but that’s pretty on-brand for The Notebook.
  — Tom Smyth, Vulture, 6 Apr. 2024
• On Instagram, Swift posted a video clip of herself and Bey sitting in the empty theater and playfully throwing popcorn, along with a very on-brand heartfelt caption.
  — Kathleen Walsh, Glamour, 12 Oct. 2023
• Her upcoming album Short n’ Sweet features kiss marks on the album art, which makes this top extremely on-brand in addition to just being an amazing vintage find.
  — Kleigh Balugo, StyleCaster, 18 June 2024
• These sunglasses put a modern spin on the timeless rectangle sunglasses shape and feature brown UV protection lenses and a vibrant — and very on-brand — red frame.
  — Jessie Quinn, Peoplemag, 4 Feb. 2024
• But Kreidler completely failing to touch first base on his way to second (not to mention third) felt perfectly on-brand for the position that has given the franchise so much trouble for nearly a decade.
  — Ryan Ford, Detroit Free Press, 17 June 2024
• But its portrait of an all-sensationalism-all-the-time mindset as an extension of American life only feels more on-brand today.
  — David Fear, Rolling Stone, 15 Mar. 2023
• On their first anniversary, Vogue published a short profile on their low-key nuptials, including (of course) several photos of Ora in her extremely on-brand Tom Ford wedding gown.
  — Kathleen Walsh, Glamour, 4 Aug. 2023
• Besides sweeping the awards, Swift spent the night perfectly on-brand, shake-shake-shaking to all her peers’ performances, gasping with wide-eyed glee each time she was announced as a winner and completely losing it over her presenters.
  — Emily St. Martin, Los Angeles Times, 13 Sep. 2023
• Lady Gaga knows how to bring it on the red carpet so, naturally, Mother Monster showed up at the Oscars in a totally unexpected (and perfectly on-brand) outfit.
  — Korin Miller, Women's Health, 13 Mar. 2023
• The Dakota was all about preserving its peaceful-yet-private atmosphere—something that felt particularly on-brand for Lennon.
  — Kelsey Mulvey, House Beautiful, 28 Feb. 2023
• As enchanting as the art were the colorful lit menorahs shaped like watermelons and dirty martinis–above all else, incredibly on-brand for Susan Alexandra.
  — Kristen Bateman, Vogue, 10 Nov. 2023
• Accompany every post with an on-brand image, animation or carousel, created in a few magic clicks.
  — Jodie Cook, Forbes, 4 Sep. 2024
• Think sound healing workshops, bubble-blowing breathwork and gratitude journaling (all very on-brand for Hollywood types).
  — Alesandra Dubin, The Hollywood Reporter, 24 June 2024
• Accelerated by the pandemic, brands adapting to lockdown restrictions fueled the surge in demand for high-quality, on-brand content.
  — Katie Salcius, Forbes, 21 Feb. 2024
• In a way, the flashy display of mass noncompliance is very on-brand for America, especially given that the holiday celebrates American colonists’ defiance of British rule.
  — Ryan Fonseca, Los Angeles Times, 6 July 2023
• Opening Cannes with Depp’s first starring vehicle in three years seems a deliberate, on-brand courting of controversy from a festival known for provocative films that incite boos, walkouts and French journalists shouting at the screen.
  — Jada Yuan, Washington Post, 17 May 2023

Last Updated: 14 Nov 2024