How to Use on-brand in a Sentence

on-brand

adjective

• Their choices were on-brand: The Bidens are well known to be fans of red-sauced pasta.
  — Emily Heil, Washington Post, 28 Feb. 2023
• The use of books as decor is both timeless and on-brand for the Twilight aesthetic.
  — Isabella Milano, Better Homes & Gardens, 23 Oct. 2024
• But the duo prevailed, and created the most on-brand Mindy moment of the season.
  — Fawnia Soo Hoo, refinery29.com, 12 Sep. 2024
• In the video, Bunnie walked out on stage as Jelly hyped the crowd up and then dropped to one knee and gave a very on-brand proposal.
  — Gil Kaufman, Billboard, 5 Sep. 2024
• How very on-brand for the Barbie movie and its themes of patriarchy and codependence.
  — Vulture, 25 Dec. 2023
• The show never got good ratings and was duly canceled in the summer of 2010, which feels pretty on-brand.
  — WIRED, 23 Feb. 2023
• And that was hysterical — like, that’s pretty on-brand for us.
  — Jordan Greene, People.com, 4 Feb. 2025
• Attendees also raved about the best-of-Janet-Jackson soundtrack, which Gordon said was on-brand for the house.
  — Laurie Brookins, The Hollywood Reporter, 11 Sep. 2024
• The titles were shared by Google, with whom Swift had apparently partnered for the very on-brand easter egg hunt.
  — Jon Blistein, Rolling Stone, 20 Sep. 2023
• For her part, Khloé Kardashian went with the most on-brand look of the night, opting for a sparkling nude corset gown with a large drop diamond necklace.
  — Emily Tannenbaum, Glamour, 25 Dec. 2023
• The software provides a whole new level of speed and agility to the process by leveraging pre-approved and on-brand content.
  — Mark Sparrow, Forbes, 14 Oct. 2024
• Directed by Jamar Harding, the clip finds the 31-year-old rhymer in full glam, delivering the track from an on-brand icy glacier.
  — Demicia Inman, VIBE.com, 21 Nov. 2024
• Claiming a store for theater feels as on-brand for Northrip and other members of the creative team as for Rorschach itself: Many pass in and out of the theater world.
  — Peter Marks, Washington Post, 12 July 2023
• Read Murph's on-brand reaction to receiving the honor here.
  — Hannah Kirby, Journal Sentinel, 20 Nov. 2024
• Pitch decks that are concise and visually appealing offer a clear, on-brand road map of your business.
  — Victoria Zelefsky, Forbes, 31 Oct. 2024
• Adding another poor-value contract like Jones’ would be very on-brand for the Islanders but not very logical.
  — Scott Powers, The Athletic, 21 Feb. 2025
• Banner offers an on-brand reaction to his victory, mouthing off to Jacob and his men and punching Jack (Darren Mann) in the face.
  — Matt Cabral, EW.com, 27 Feb. 2023
• Tucker’s horseback entrance is also on-brand for the singer-songwriter, who has long been known for her passion for horses.
  — Jessica Nicholson, Billboard, 3 June 2023
• His response to Kendall’s criticism of his antisemitism is wholly on-brand.
  — Jack Francis, Rolling Stone, 11 Apr. 2023
• His on-brand clutch redemption Monday was the most reassuring sign yet.
  — Bennett Durando, The Denver Post, 17 Dec. 2024
• While Culkin kept it casual and on-brand in double denim, Song provided a master class in sports-fan fashion.
  — Sam Reed, Glamour, 24 Jan. 2025
• The delay was on-brand for the company’s decade-long project to make virtual reality mainstream.
  — Steven Levy, WIRED, 29 Sep. 2023
• Creativity is great, but your slides should still feel cohesive, professional, and on-brand for you.
  — William Arruda, Forbes, 4 Dec. 2024
• Somehow, mild-mannered J.J. ends up mixing tracks for the boys, then appearing onstage with them disguised in a very on-brand balaclava.
  — Stephanie Bunbury, Deadline, 3 Dec. 2024
• This could include everything from on-brand attire, your website, videos, imagery, language, fonts and colors.
  — Rolling Stone Culture Council, Rolling Stone, 28 June 2023
• With Mary Jane sharing a nearly identical performance schedule, there might be some waiting involved, but that’s pretty on-brand for The Notebook.
  — Tom Smyth, Vulture, 6 Apr. 2024
• On Instagram, Swift posted a video clip of herself and Bey sitting in the empty theater and playfully throwing popcorn, along with a very on-brand heartfelt caption.
  — Kathleen Walsh, Glamour, 12 Oct. 2023
• The swirling, midtempo rocker is classic Cure, with a morose, nearly minute-long instrumental intro that sets up a most on-brand tale of devastating love.
  — Gil Kaufman, Billboard, 10 Oct. 2024
• Her upcoming album Short n’ Sweet features kiss marks on the album art, which makes this top extremely on-brand in addition to just being an amazing vintage find.
  — Kleigh Balugo, StyleCaster, 18 June 2024
• These sunglasses put a modern spin on the timeless rectangle sunglasses shape and feature brown UV protection lenses and a vibrant — and very on-brand — red frame.
  — Jessie Quinn, Peoplemag, 4 Feb. 2024