How to Use on-brand in a Sentence
on-brand
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Their choices were on-brand: The Bidens are well known to be fans of red-sauced pasta.
—Emily Heil, Washington Post, 28 Feb. 2023
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How very on-brand for the Barbie movie and its themes of patriarchy and codependence.
—Vulture, 25 Dec. 2023
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The show never got good ratings and was duly canceled in the summer of 2010, which feels pretty on-brand.
—WIRED, 23 Feb. 2023
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The titles were shared by Google, with whom Swift had apparently partnered for the very on-brand easter egg hunt.
—Jon Blistein, Rolling Stone, 20 Sep. 2023
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For her part, Khloé Kardashian went with the most on-brand look of the night, opting for a sparkling nude corset gown with a large drop diamond necklace.
—Emily Tannenbaum, Glamour, 25 Dec. 2023
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Claiming a store for theater feels as on-brand for Northrip and other members of the creative team as for Rorschach itself: Many pass in and out of the theater world.
—Peter Marks, Washington Post, 12 July 2023
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Banner offers an on-brand reaction to his victory, mouthing off to Jacob and his men and punching Jack (Darren Mann) in the face.
—Matt Cabral, EW.com, 27 Feb. 2023
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Tucker’s horseback entrance is also on-brand for the singer-songwriter, who has long been known for her passion for horses.
—Jessica Nicholson, Billboard, 3 June 2023
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His response to Kendall’s criticism of his antisemitism is wholly on-brand.
—Jack Francis, Rolling Stone, 11 Apr. 2023
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The delay was on-brand for the company’s decade-long project to make virtual reality mainstream.
—Steven Levy, WIRED, 29 Sep. 2023
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This could include everything from on-brand attire, your website, videos, imagery, language, fonts and colors.
—Rolling Stone Culture Council, Rolling Stone, 28 June 2023
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On Instagram, Swift posted a video clip of herself and Bey sitting in the empty theater and playfully throwing popcorn, along with a very on-brand heartfelt caption.
—Kathleen Walsh, Glamour, 12 Oct. 2023
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These sunglasses put a modern spin on the timeless rectangle sunglasses shape and feature brown UV protection lenses and a vibrant — and very on-brand — red frame.
—Jessie Quinn, Peoplemag, 4 Feb. 2024
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But its portrait of an all-sensationalism-all-the-time mindset as an extension of American life only feels more on-brand today.
—David Fear, Rolling Stone, 15 Mar. 2023
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On their first anniversary, Vogue published a short profile on their low-key nuptials, including (of course) several photos of Ora in her extremely on-brand Tom Ford wedding gown.
—Kathleen Walsh, Glamour, 4 Aug. 2023
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Besides sweeping the awards, Swift spent the night perfectly on-brand, shake-shake-shaking to all her peers’ performances, gasping with wide-eyed glee each time she was announced as a winner and completely losing it over her presenters.
—Emily St. Martin, Los Angeles Times, 13 Sep. 2023
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Lady Gaga knows how to bring it on the red carpet so, naturally, Mother Monster showed up at the Oscars in a totally unexpected (and perfectly on-brand) outfit.
—Korin Miller, Women's Health, 13 Mar. 2023
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The Dakota was all about preserving its peaceful-yet-private atmosphere—something that felt particularly on-brand for Lennon.
—Kelsey Mulvey, House Beautiful, 28 Feb. 2023
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As enchanting as the art were the colorful lit menorahs shaped like watermelons and dirty martinis–above all else, incredibly on-brand for Susan Alexandra.
—Kristen Bateman, Vogue, 10 Nov. 2023
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Accelerated by the pandemic, brands adapting to lockdown restrictions fueled the surge in demand for high-quality, on-brand content.
—Katie Salcius, Forbes, 21 Feb. 2024
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In a way, the flashy display of mass noncompliance is very on-brand for America, especially given that the holiday celebrates American colonists’ defiance of British rule.
—Ryan Fonseca, Los Angeles Times, 6 July 2023
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Opening Cannes with Depp’s first starring vehicle in three years seems a deliberate, on-brand courting of controversy from a festival known for provocative films that incite boos, walkouts and French journalists shouting at the screen.
—Jada Yuan, Washington Post, 17 May 2023
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Lauren often references himself, as all great designers do — his latest iteration feels on-brand but still perfectly crafted for 2023.
—Tara Gonzalez, Harper's BAZAAR, 9 Sep. 2023
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Because the campaign was on-brand for her interests and her audience trusted her recommendations implicitly.
—Expert Panel®, Forbes, 22 Mar. 2023
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Administrators can set some permissions to ensure any content being created in Canva remains on-brand, restricting non-approved fonts and colors.
—Jess Weatherbed, The Verge, 23 Mar. 2023
Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'on-brand.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
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