How to Use on-brand in a Sentence

on-brand

adjective

• Their choices were on-brand: The Bidens are well known to be fans of red-sauced pasta.
  — Emily Heil, Washington Post, 28 Feb. 2023
• How very on-brand for the Barbie movie and its themes of patriarchy and codependence.
  — Vulture, 25 Dec. 2023
• The show never got good ratings and was duly canceled in the summer of 2010, which feels pretty on-brand.
  — WIRED, 23 Feb. 2023
• The titles were shared by Google, with whom Swift had apparently partnered for the very on-brand easter egg hunt.
  — Jon Blistein, Rolling Stone, 20 Sep. 2023
• For her part, Khloé Kardashian went with the most on-brand look of the night, opting for a sparkling nude corset gown with a large drop diamond necklace.
  — Emily Tannenbaum, Glamour, 25 Dec. 2023
• Claiming a store for theater feels as on-brand for Northrip and other members of the creative team as for Rorschach itself: Many pass in and out of the theater world.
  — Peter Marks, Washington Post, 12 July 2023
• Banner offers an on-brand reaction to his victory, mouthing off to Jacob and his men and punching Jack (Darren Mann) in the face.
  — Matt Cabral, EW.com, 27 Feb. 2023
• Tucker’s horseback entrance is also on-brand for the singer-songwriter, who has long been known for her passion for horses.
  — Jessica Nicholson, Billboard, 3 June 2023
• His response to Kendall’s criticism of his antisemitism is wholly on-brand.
  — Jack Francis, Rolling Stone, 11 Apr. 2023
• The delay was on-brand for the company’s decade-long project to make virtual reality mainstream.
  — Steven Levy, WIRED, 29 Sep. 2023
• This could include everything from on-brand attire, your website, videos, imagery, language, fonts and colors.
  — Rolling Stone Culture Council, Rolling Stone, 28 June 2023
• On Instagram, Swift posted a video clip of herself and Bey sitting in the empty theater and playfully throwing popcorn, along with a very on-brand heartfelt caption.
  — Kathleen Walsh, Glamour, 12 Oct. 2023
• These sunglasses put a modern spin on the timeless rectangle sunglasses shape and feature brown UV protection lenses and a vibrant — and very on-brand — red frame.
  — Jessie Quinn, Peoplemag, 4 Feb. 2024
• But its portrait of an all-sensationalism-all-the-time mindset as an extension of American life only feels more on-brand today.
  — David Fear, Rolling Stone, 15 Mar. 2023
• On their first anniversary, Vogue published a short profile on their low-key nuptials, including (of course) several photos of Ora in her extremely on-brand Tom Ford wedding gown.
  — Kathleen Walsh, Glamour, 4 Aug. 2023
• Besides sweeping the awards, Swift spent the night perfectly on-brand, shake-shake-shaking to all her peers’ performances, gasping with wide-eyed glee each time she was announced as a winner and completely losing it over her presenters.
  — Emily St. Martin, Los Angeles Times, 13 Sep. 2023
• Lady Gaga knows how to bring it on the red carpet so, naturally, Mother Monster showed up at the Oscars in a totally unexpected (and perfectly on-brand) outfit.
  — Korin Miller, Women's Health, 13 Mar. 2023
• The Dakota was all about preserving its peaceful-yet-private atmosphere—something that felt particularly on-brand for Lennon.
  — Kelsey Mulvey, House Beautiful, 28 Feb. 2023
• As enchanting as the art were the colorful lit menorahs shaped like watermelons and dirty martinis–above all else, incredibly on-brand for Susan Alexandra.
  — Kristen Bateman, Vogue, 10 Nov. 2023
• Accelerated by the pandemic, brands adapting to lockdown restrictions fueled the surge in demand for high-quality, on-brand content.
  — Katie Salcius, Forbes, 21 Feb. 2024
• In a way, the flashy display of mass noncompliance is very on-brand for America, especially given that the holiday celebrates American colonists’ defiance of British rule.
  — Ryan Fonseca, Los Angeles Times, 6 July 2023
• Opening Cannes with Depp’s first starring vehicle in three years seems a deliberate, on-brand courting of controversy from a festival known for provocative films that incite boos, walkouts and French journalists shouting at the screen.
  — Jada Yuan, Washington Post, 17 May 2023
• Lauren often references himself, as all great designers do — his latest iteration feels on-brand but still perfectly crafted for 2023.
  — Tara Gonzalez, Harper's BAZAAR, 9 Sep. 2023
• Because the campaign was on-brand for her interests and her audience trusted her recommendations implicitly.
  — Expert Panel®, Forbes, 22 Mar. 2023
• Administrators can set some permissions to ensure any content being created in Canva remains on-brand, restricting non-approved fonts and colors.
  — Jess Weatherbed, The Verge, 23 Mar. 2023

Last Updated: 15 Aug 2024