brainwashing
noun
brain·wash·ing
ˈbrān-ˌwȯ-shiŋ
-ˌwä-
1
: a forcible indoctrination to induce someone to give up basic political, social, or religious beliefs and attitudes and to accept contrasting regimented ideas
2
: persuasion by propaganda or salesmanship
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Merriam-Webster unabridged
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