Examples of loss leader in a Sentence
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Frei said not charging for bags, unlike the Costco $1.50 hot dog, is not a loss leader, something a company sells at a loss just to win over customers who might buy more expensive, and profitable, items.
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Leslie Josephs, CNBC, 15 Mar. 2025
To get gamblers through its doors, the Golden Gate Casino in Las Vegas began running a 50-cent shrimp cocktail promotion in 1959, a loss leader that signaled affordable abundance.
—Tanya Sichynsky, New York Times, 25 Feb. 2025
Some companies deliberately lose money on certain products or services (called loss leader products or categories) to gain market share.
—Mohit Prateek, Forbes, 23 Dec. 2024
To identify which products or categories should serve as loss leaders, companies need competitor data, which competitive intelligence helps provide.
—Mohit Prateek, Forbes, 23 Dec. 2024
See All Example Sentences for loss leader
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Leslie Josephs, CNBC, 15 Mar. 2025
To get gamblers through its doors, the Golden Gate Casino in Las Vegas began running a 50-cent shrimp cocktail promotion in 1959, a loss leader that signaled affordable abundance.
—Tanya Sichynsky, New York Times, 25 Feb. 2025
Some companies deliberately lose money on certain products or services (called loss leader products or categories) to gain market share.
—Mohit Prateek, Forbes, 23 Dec. 2024
To identify which products or categories should serve as loss leaders, companies need competitor data, which competitive intelligence helps provide.
—Mohit Prateek, Forbes, 23 Dec. 2024
See All Example Sentences for loss leader
Cite this Entry
“Loss leader.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/loss%20leader. Accessed 23 Mar. 2025.
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