: orally communicated
also
: generated from or reliant on oral publicity
word-of-mouth customers
a word-of-mouth business
: oral communication
especially
: oral often inadvertent publicity
Synonyms
Examples of word-of-mouth in a Sentence
Adjective
not having the money to run ads, the restaurant relies on word-of-mouth publicity
Recent Examples on the Web
Jessica Nicholson, Billboard, 27 June 2024
In the absence of any clear standards or rigorous trials of different approaches, each unit has been figuring things out on its own, and through word-of-mouth from other centers.
—Isabella Cueto, STAT, 25 June 2024
Rebecca Rubin, Variety, 23 June 2024
Our growth is fueled by several factors—mostly notably is word of mouth and the role our members play as our advocates.
—Jasmine Browley, Essence, 15 June 2024
See all Example Sentences for word-of-mouth 
Adjective
Recent Luminate data also highlights the word-of-mouth growth in Gen Z (those born between the mid-1990s and early 2010s), with Gen Z audiences being 20% more likely to cite friends and family as a music discovery source than the average consumer of Christian/gospel music.
—Jessica Nicholson, Billboard, 27 June 2024
In the absence of any clear standards or rigorous trials of different approaches, each unit has been figuring things out on its own, and through word-of-mouth from other centers.
—Isabella Cueto, STAT, 25 June 2024
Noun phrase
Critics and audiences have been charmed by the sequel, so positive word of mouth has been a boon for ticket sales.
—Rebecca Rubin, Variety, 23 June 2024
Our growth is fueled by several factors—mostly notably is word of mouth and the role our members play as our advocates.
—Jasmine Browley, Essence, 15 June 2024
See all Example Sentences for word-of-mouth
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'word-of-mouth.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near word-of-mouth
Cite this Entry
“Word-of-mouth.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/word-of-mouth. Accessed 1 Jul. 2024.
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