word-of-mouth

1 of 2

adjective

: orally communicated
also : generated from or reliant on oral publicity
word-of-mouth customers
a word-of-mouth business

word of mouth

2 of 2

noun phrase

: oral communication
especially : oral often inadvertent publicity

Examples of word-of-mouth in a Sentence

Adjective not having the money to run ads, the restaurant relies on word-of-mouth publicity
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Adjective
Egg-selling has been a word-of-mouth business for Finley; her clients include local bakeries, salon clients, neighbors and others on an ever-growing waitlist. Curtis Bunn, NBC News, 12 Mar. 2025 The book was released by Ecco in spring 2022 and became a word-of-mouth sensation, growing to become the top-selling book of 2023, according to certain book tracking publications. Borys Kit, The Hollywood Reporter, 11 Mar. 2025
Noun phrase
Around 40 percent of dog owners found their pet through word of mouth. William Lambers, Newsweek, 10 Mar. 2025 Reviews and word of mouth are strong with staggered school holidays and Carnaval festivities in the mix. Nancy Tartaglione, Deadline, 2 Mar. 2025 See All Example Sentences for word-of-mouth

Word History

First Known Use

Adjective

1817, in the meaning defined above

Noun Phrase

15th century, in the meaning defined above

Time Traveler
The first known use of word-of-mouth was in the 15th century

Browse Nearby Words

See all Nearby Words

Cite this Entry

“Word-of-mouth.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/word-of-mouth. Accessed 18 Mar. 2025.

Kids Definition

word of mouth

: spoken communication
Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!