: orally communicated
also
: generated from or reliant on oral publicity
word-of-mouth customers
a word-of-mouth business
: oral communication
especially
: oral often inadvertent publicity
Synonyms
Examples of word-of-mouth in a Sentence
Adjective
not having the money to run ads, the restaurant relies on word-of-mouth publicity
Recent Examples on the Web
Kristen Tauer, WWD, 19 Sep. 2024
Conversations With Friends was a sleeper hit, picking up momentum in the year after it was published almost entirely because of word-of-mouth buzz.
—Kate Dwyer, TIME, 19 Sep. 2024
John Hopewell, Variety, 17 Sep. 2024
In the beginning, the duo was happy when customers serendipitously discovered them, and for Pinch to organically grow through word of mouth alone.
—Alia Akkam, Architectural Digest, 17 Sep. 2024
See all Example Sentences for word-of-mouth 
Adjective
The extent of One/Of’s marketing is through its social media account, and her business growth has been primarily driven by word-of-mouth — customers coming across a photo of one of her designs, which are also sold via wedding site Over the Moon, or through family or a friend.
—Kristen Tauer, WWD, 19 Sep. 2024
Conversations With Friends was a sleeper hit, picking up momentum in the year after it was published almost entirely because of word-of-mouth buzz.
—Kate Dwyer, TIME, 19 Sep. 2024
Noun phrase
The deal marks one of the key sales rights pick-ups on one of the films which is building strong word of mouth and anticipation before its world premiere at San Sebastian Film Festival, thanks to press and private screenings.
—John Hopewell, Variety, 17 Sep. 2024
In the beginning, the duo was happy when customers serendipitously discovered them, and for Pinch to organically grow through word of mouth alone.
—Alia Akkam, Architectural Digest, 17 Sep. 2024
See all Example Sentences for word-of-mouth
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'word-of-mouth.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near word-of-mouth
Cite this Entry
“Word-of-mouth.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/word-of-mouth. Accessed 28 Sep. 2024.
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