undersell
verb
un·der·sell
ˌən-dər-ˈsel 
undersold
ˌən-dər-ˈsōld
; underselling
; underselling
1
: to sell articles cheaper than
undersell a competitor
we will not be undersold
2
: to sell cheaper than
imported cars that undersell domestic ones
3
: to present or speak of (something or someone) as having a lower value or less importance than is actual or deserved : underrate
advising job applicants not to undersell themselves
Don't undersell the qualities of a worthy trail horse …—
Lucie Stigler
Lucie StiglerDylan's musicianship is often undersold by critics …—Amanda Petrusich
Amanda PetrusichExamples of undersell in a Sentence
They promised to undersell their competitors.
We will not be undersold.
imported cars that undersell domestic models
Recent Examples on the Web
Excalibur had to correct Tony Schiavone, who undersold what FTR tried to do to him leading up to this match.
—Alfred Konuwa, Forbes.com, 26 May 2025
To say this book has been the talk of the town would undersell its current buzzy dominance.
—Philip Elliott, Time, 20 May 2025
This is a genre and a source of IP that’s long been here to stay, and continuing to undersell them doesn’t do the future potential of these stories any favors.
—Brian Welk, IndieWire, 8 Apr. 2025
Also, do not undersell the absence of Partey in the build-up.
—Art De Roché, New York Times, 2 May 2025
See All Example Sentences for undersell
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Alfred Konuwa, Forbes.com, 26 May 2025
To say this book has been the talk of the town would undersell its current buzzy dominance.
—Philip Elliott, Time, 20 May 2025
This is a genre and a source of IP that’s long been here to stay, and continuing to undersell them doesn’t do the future potential of these stories any favors.
—Brian Welk, IndieWire, 8 Apr. 2025
Also, do not undersell the absence of Partey in the build-up.
—Art De Roché, New York Times, 2 May 2025
See All Example Sentences for undersell
Cite this Entry
“Undersell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/undersell. Accessed 3 Jun. 2025.
Copy CitationKids Definition
undersell
verb
un·der·sell
ˌən-dər-ˈsel
undersold
-ˈsōld
; underselling
; underselling
: to sell articles cheaper than
undersell a competitor
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