tagline

noun

tag·​line ˈtag-ˌlīn 

1

: a reiterated phrase identified with an individual, group, or product : slogan

2

: a final line (as in a play or joke)

especially : one that serves to clarify a point or create a dramatic effect

Synonyms

• banner
• catchphrase
• cry
• shibboleth
• slogan
• watchword

Examples of tagline in a Sentence

the tagline from the drug company's ad campaign backfired and quickly became fodder for late-night comedians

Recent Examples on the Web

Em says, concluding his monologue with a promotional shout-out and tagline. —Preezy Brown, VIBE.com, 19 Dec. 2024

When done correctly, the consumer is lured into buying more than initially intended in hopes of recreating the brand’s stories shared in: Social Media Teasers: Bite-sized visuals and taglines introducing products through aspirational storytelling. —Lilian Raji, Forbes, 17 Dec. 2024

Under the symbol sits the new tagline, shown off for the first time, which reads 'time didn't heal anything'. —Daniel R. Depetris, Newsweek, 6 Dec. 2024

Today, Psycho Bunny delivers a premium experience through its tagline, The Bold Standard, an homage to confidence, sophistication, individuality, and self-expression. —Karin Eldor, Forbes, 26 Nov. 2024

Word History

First Known Use

1926, in the meaning defined at sense 2

Kids Definition

tag line

noun

: a final line (as in a joke)