sponcon
noun
spon·con
ˈspän-ˌkän
variants
or less commonly spon-con
: content (see content entry 1 sense 1c) posted usually by an influencer on social media that looks like a typical post but for which the poster has been paid to advertise a product or service
Kendall Jenner regularly does sponcon on her Instagram, but yesterday, she put a special (and rare) twist on her post for Moon oral care: She went makeup free in the mirror selfie she shared .—Alyssa Bailey
… Fishel did spon-con for Cinnamon Toast Crunch-flavored CoffeeMate …—Rebecca Alter
Using influencers to sell products to the sick can be a particularly insidious form of marketing …. With today's ambiguous regulations, health care sponcon will continue to saturate our feeds with posts that appear sincere but end up being misleading.—Suzanne Zuppello
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Merriam-Webster unabridged
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