sales resistance
noun
1
: the power, capacity, or disposition to resist buying goods or services offered for sale
surveys … to determine the presumptive sales resistance of potential purchasers—Charles Merz
2
: disinclination to accept or approve (as new ideas or proposals)
millions were spent … to hammer away at the sales resistance of voters—Nation
sales resistance to the author's ideas is likely to be still more gratuitously stimulated by elementary infelicities of idiom—Randolph Quirk
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Merriam-Webster unabridged
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