sales resistance

noun

1

: the power, capacity, or disposition to resist buying goods or services offered for sale

surveys … to determine the presumptive sales resistance of potential purchasers

—Charles Merz

2

: disinclination to accept or approve (as new ideas or proposals)

millions were spent … to hammer away at the sales resistance of voters

—Nation

sales resistance to the author's ideas is likely to be still more gratuitously stimulated by elementary infelicities of idiom

—Randolph Quirk

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