relabel

verb

re·​la·​bel ˌrē-ˈlā-bəl 

relabeled or relabelled; relabeling or relabelling

transitive verb

: to give a new or different label to (something, such as a product)

… others say much of the apparent surge in the use of nanotechnology may be the result of companies relabelling their goods to meet consumer preferences.

—Geoff Brumfiel

I collected their blood and urine and discovered the steroids they were using … were plain old $10 testosterone that had been relabeled.

—Victor Conte et al.

Feminism was then relabeled as "girl power" in the 90s …

—Lucy Scholes

Examples of relabel in a Sentence

Recent Examples on the Web

To better align with production schedules, Outdoor Retailer will move its traditional winter show to November starting in 2023 and relabel it the Winter Market. —Julie Jag, The Salt Lake Tribune, 6 Jan. 2023

However, the company notes that individual retailers often relabel individual consumer packages. —Chris Smith, BGR, 2 June 2022

Silvie Casanova, spokeswoman for Philips, said the company never sold any E30 ventilators to Parkpine or Instapill and is unaware of any efforts by other companies to relabel or rebrand its equipment. —Nick Penzenstadler, USA Today, 4 Aug. 2020

Word History

First Known Use

1834, in the meaning defined above