psychographics

noun

plural in form but singular or plural in construction
: market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears)
also : variables or trends identified through such research

Examples of psychographics in a Sentence

Recent Examples on the Web
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Even if the demographics hold fast, psychographics almost inevitably change. Derek Rucker, Forbes, 25 Apr. 2022 In this panel, CNP member Chris Wilson offers his expertise in research, analytics, and psychographics. Anne Nelson, The New Republic, 26 Aug. 2022

Word History

Etymology

psych- + -graphics (as in demographics)

First Known Use

1968, in the meaning defined above

Time Traveler
The first known use of psychographics was in 1968

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Cite this Entry

“Psychographics.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/psychographics. Accessed 17 Mar. 2025.

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