psychographics
noun
psy·cho·graph·ics
ˌsī-kə-ˈgra-fiks
plural in form but singular or plural in construction
: market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears)
also
: variables or trends identified through such research
Love words? Need even more definitions?
Merriam-Webster unabridged
Share