private label

noun

: a label associated with a specific chain store

also : a brand or product having a private label

—usually hyphenated when used attributively

private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web

All private label brands affiliated with Walmart, like Great Value and Parent's Choice, are also being targeted. —John W. Dean, MSNBC Newsweek, 7 Apr. 2025

The company highlighted risks related to fashion sensitivity, reliance on private label merchandise, and changes in consumer shopping patterns, among others. —Quartz Intelligence Newsroom, Quartz, 2 Apr. 2025

Moreover, proposals take aim at conflicts of interest when PBMs steer patients to affiliated pharmacies or limit access to the cheapest biosimilar medications in favor of private label alternatives manufactured by PBM subsidiaries. —Joshua P. Cohen, Forbes, 18 Mar. 2025

The luxury market is sputtering and Walmart has been a beneficiary, attracting high-income shoppers with its value pricing on brands and growing reputation for quality private label goods. —Greg Petro, Forbes, 13 Mar. 2025

Word History

First Known Use

1950, in the meaning defined above

Rhymes for private label

• imperturbable
• interpretable
• unwarrantable
• able
• chaebol
• fable
• sable
• stabile
• stable
• table
• allocable
• educable