prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Some members of the association were privately concerned about the optics of a comedian who is harshly critical of Trump serving as the evening’s entertainment, televised and streamed live in prime time. Brian Stelter, CNN Money, 29 Mar. 2025 The hotel is open seasonally from November to April—prime time for spotting the lights. Nicole Trilivas, Travel + Leisure, 15 Mar. 2025 Of course, the exact combo will vary on a case-by-case basis, but some type of sudden confluence makes the 2:00 p.m. to 4:00 p.m. window a prime time for sugar cravings, according to Malone. Caroline Tien, SELF, 12 Mar. 2025 Of course, many more questions need to be answered before the vaccine is ready for prime time. Lisa Jarvis, Twin Cities, 9 Mar. 2025 See All Example Sentences for prime time

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

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Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 14 Apr. 2025.

Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

More from Merriam-Webster on prime time

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