prime time
noun
1
: the time period when the television or radio audience is the largest
also
: television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
Examples of prime time in a Sentence
The program is being shown during prime time.
He's the best actor in prime time.
Recent Examples on the Web
The big picture: Fall is the prime time to plant perennial herbs like sage, chives, cilantro, oregano, thyme and rosemary.
—
Brianna Crane, Axios, 12 Sep. 2024
Discussion of the debate dominated cable news Tuesday night, with Fox News leading overall in prime time with an average total audience of 7.440 million viewers.
—Mark Joyella, Forbes, 11 Sep. 2024
That means early October is the prime time to look for deals.
—Rachel Chang, Travel + Leisure, 6 Sep. 2024
The actual ceremony will start at 3 p.m. ET, and an encore telecast will play for U.S. viewers during prime time.
—Daysia Tolentino, NBC News, 10 Aug. 2024
See all Example Sentences for prime time 
Brianna Crane, Axios, 12 Sep. 2024
Discussion of the debate dominated cable news Tuesday night, with Fox News leading overall in prime time with an average total audience of 7.440 million viewers.
—Mark Joyella, Forbes, 11 Sep. 2024
That means early October is the prime time to look for deals.
—Rachel Chang, Travel + Leisure, 6 Sep. 2024
The actual ceremony will start at 3 p.m. ET, and an encore telecast will play for U.S. viewers during prime time.
—Daysia Tolentino, NBC News, 10 Aug. 2024
See all Example Sentences for prime time
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'prime time.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near prime time
Cite this Entry
“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 20 Sep. 2024.
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