prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web
These examples are automatically compiled from online sources to illustrate current usage. Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Go with the hot hand and the Steelers in prime time. Sam Farmer, Los Angeles Times, 24 Oct. 2024 Two matches will be played on Monday night, Feb. 24, with another the next night in prime time, all televised on ESPN or ESPN2. Erik Matuszewski, Forbes, 21 Oct. 2024 Historically, the summer months have been prime time for DMV sellers, but the market proved to be sluggish this season. Brianna Crane, Axios, 5 Oct. 2024 Respiratory virus season has arrived in the US, and experts say October is a prime time to get vaccinated. Daniel Wine, CNN, 2 Oct. 2024 See all Example Sentences for prime time 

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

Dictionary Entries Near prime time

Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 10 Nov. 2024.

Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

More from Merriam-Webster on prime time

Last Updated: - Updated example sentences
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