packaging

noun

1

: an act or instance of packaging something or someone: such as

a

: the enclosing of something in a container or covering

… damage caused by static charge during packaging, storing, and shipping.

—Chemical & Engineering News

b

: the presentation of something or someone to the public in a way that is designed to be attractive or appealing

This is public relations: the packaging of ideas, the execution of them, and the media coverage surrounding them.

—Robert Z. Chew

2

: material used to enclose or contain something

… the flashy packaging popularized by mass merchants.

—Jan Stafford

also : a covering wrapper or container : package entry 1 sense 3

the manufacture of food packagings

Examples of packaging in a Sentence

Recent Examples on the Web

Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. —Erin Parker, Allure, 27 Dec. 2024

Trade dress refers to a product's packaging, design, configuration and its look and feel, according to the National Trademark Association. —Max Filby, USA TODAY, 27 Dec. 2024

Current tactics used to protect gift card information—like stickers and cardboard packaging—are entirely physical and can be easily tampered with by thieves. —Judy Moon, Forbes, 26 Dec. 2024

Her main issue was with the packaging: The ingredients aren’t separated by recipe, which can make unpacking and prepping confusing. —Sara Coughlin, SELF, 23 Dec. 2024

Word History

Etymology

from gerund of package entry 2

First Known Use

circa 1875, in the meaning defined at sense 1