overpromote

verb

over·​pro·​mote ˌō-vər-prə-ˈmōt 

overpromoted; overpromoting

: to promote (something or someone) to an excessive degree: such as

a

transitive + intransitive : to advertise or publicize (something or someone) excessively

… she does not like to overpromote her brands on Twitter because she wants her 1 million-plus followers to know that she's really the one tweeting.

—Matthew J. Belvedere

Drug companies stand accused, for example, of overpromoting drugs for the management of spurious disorders …

—Philip J. Cowen

The … ad … presents statistics in a simplified way that seems to overpromote the benefits of screening, some cancer experts say.

—Natasha Singer

Most department stores are wrong; they overpromote. They're training their customers to buy on sale only.

—Sandy Zimmerman

b

transitive : to promote or advance (someone) to a higher station, rank, or honor than is justified or appropriate

Our problem is … a tendency to overpromote young politicians and then spit them out when they are getting the experience to do the job better.

—Michael White

The basic situation of an overpromoted, incompetent boss, unmotivated junior staff and a psychotic sidekick, however, seems to be universally recognised.

—Philip Henscher

Examples of overpromote in a Sentence

Recent Examples on the Web

However, be careful not to overpromote, and remember to engage with your followers. —Adrian Falk, Forbes, 4 May 2023

Word History

First Known Use

1903, in the meaning defined above