overadvertise

verb

over·​ad·​ver·​tise ˌō-vər-ˈad-vər-ˌtīz 

overadvertised; overadvertising

transitive + intransitive

: to advertise excessively

… competition pressurizes firms to overadvertise.

—Gerard J. Tellis

While most marketers had found some success with this tactic, some larger spenders … overadvertised the same offer or put too many ads in front of the same audience.

—Bob Buch

Word History

First Known Use

1855, in the meaning defined above