nonconsuming

adjective

non·​con·​sum·​ing ˌnän-kən-ˈsü-miŋ 

: not consuming something

studied attitudes toward alcohol in a nonconsuming population

especially : not being a consumer of a particular good or service

… thought they saw a growth opportunity in the significant proportion of American households that did not yet own a computer. … We suspect that there just werenʼt any jobs needing to get done in those nonconsuming households …

—Clayton Christensen et al.

Word History

First Known Use

1815, in the meaning defined above