noncompetitor
noun
non·com·pet·i·tor
ˌnän-kəm-ˈpe-tə-tər
plural noncompetitors
: one that does not compete : a person, company, etc., that is not a competitor
About 600 to 700 attendees are expected to attend along with hundreds of noncompetitors, guests, and officials.—Jeanne Muchnick
… resisted the commission's suggestion that it sell a stake to a competitor, instead offering … to sell up to 19.9 percent of the aviation financing business to a noncompetitor.—Andrew Ross Sorkin and Paul Meller
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Merriam-Webster unabridged
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