miss its/the mark

idiom

: to fail or be wrong

Their estimates completely missed the mark.

The ad campaign was supposed to appeal to young people but it missed the mark.

Examples of miss its/the mark in a Sentence

Recent Examples on the Web

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Without insights into their needs and preferences, your messages can come off as generic and miss the mark. —

Samuel Darwin, Forbes, 17 Dec. 2024 Why early snowfall forecasts often miss the mark The Weather Channel reports that each winter, there's a rush to predict snowfall, but early forecasts can often be highly inaccurate. —

Amanda Castro, Newsweek, 13 Dec. 2024 For me, gifting a random candle seems like an easy way to miss the mark. —

Betsy Cribb Watson, Southern Living, 12 Dec. 2024 The latest solutions put forth by our local lawmakers to limit shelter stays to 9 months, and in some shelter sites, to just five days, miss the mark. —

Kim Janey, Boston Herald, 9 Aug. 2024 See all Example Sentences for miss its/the mark

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“Miss its/the mark.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/miss%20its%2Fthe%20mark. Accessed 5 Jan. 2025.

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