merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Revenue is generated through online merchandising, direct-to-consumer media, and premium membership schemes. —Priya Oberoi, Forbes.com, 27 Mar. 2025

Stock/Inventory: A Checklist Some useful questions to create a merchandising plan. —Matteo Atti, Forbes, 20 Mar. 2025

City outsource their merchandising operation to stichd, a licensee within the PUMA Group, and accordingly record merchandising income on a net basis. —Chris Weatherspoon, The Athletic, 19 Mar. 2025

Ulta is still searching for a chief merchandising officer, with Monica Arnaudo planning to retire. —Kathryn Hopkins, WWD, 13 Mar. 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising