merchandising

noun

mer·chan·dis·ing ˈmər-chən-ˌdī-ziŋ

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

The other might have been caused by the incessant hype and merchandising surrounding Christmas that starts right after Halloween. —

Jeanne Phillips, The Mercury News, 3 Nov. 2024 The magazine reported that all 1501 Certified Entertainment did for Megan was pay her $10,000 advance, a relatively low figure in the rap industry, and took massive shares of her streaming, publishing, merchandising and live performance earnings. —

Jason Pham, StyleCaster, 31 Oct. 2024 That could include deals with Amazon MGM Studios, Prime Video, Twitch, Amazon Live, and other channels like retail and merchandising. —

Alex Weprin, The Hollywood Reporter, 30 Oct. 2024 Walmart’s strength lies in supply chain and merchandising. —

Shivaram Rajgopal, Forbes, 11 Oct. 2024 See all Example Sentences for merchandising