merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Every data point that Amazon collect on what a user’s interests, preferences, and behaviors are enables more sophisticated targeting options for advertisers and also informs Amazon’s own merchandising decisions. —Kiri Masters, Forbes.com, 8 Apr. 2025

Those employees hold positions in marketing, merchandising, finance, human resources, information technology, import compliance and customer experience, Williams said. —Mars King, Twin Cities, 1 Apr. 2025

Heather McReynolds is being promoted to senior vice president of merchandising, working closely with executive advisor of merchandising, Jeff Zelenko. —Alexandra Harrell, Sourcing Journal, 7 Mar. 2025

Revenue is generated through online merchandising, direct-to-consumer media, and premium membership schemes. —Priya Oberoi, Forbes.com, 27 Mar. 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising