merchandising
noun
mer·chan·dis·ing
ˈmər-chən-ˌdī-ziŋ 
variants
or less commonly merchandizing
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling
Examples of merchandising in a Sentence
She is the company's director of merchandising.
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web
Each deal is tailored to support a healthy long-term business model while aligning with the goals of the property, overall merchandising mix and guest experience strategy.
—
David Moin, Footwear News, 22 May 2026
The Disney+ Mandalorian series inspired north of $1 billion in merchandising sales, with the Star Wars franchise in general, generating roughly $1 billion per year.
—Pamela McClintock, HollywoodReporter, 22 May 2026
While Levin’s involvement in the fight game dates back to his days representing fighters such as Randy Couture, Dan Henderson and Mark Coleman in the early 2000s, his expertise with this new promotion will be most valuable in licensing, merchandising and global distribution deals.
—Mark Puleo, New York Times, 21 May 2026
The opportunity to recreate the look and feel of those old trash-cinema classics, as well as the hallmarks of era’s exploitation gems — from the VHS boxes of the numerous Camp Miasma sequels to the merchandising-friendly Halloween costumes and video games — was part of the appeal.
—David Fear, Rolling Stone, 20 May 2026
See All Example Sentences for merchandising
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David Moin, Footwear News, 22 May 2026
The Disney+ Mandalorian series inspired north of $1 billion in merchandising sales, with the Star Wars franchise in general, generating roughly $1 billion per year.
—Pamela McClintock, HollywoodReporter, 22 May 2026
While Levin’s involvement in the fight game dates back to his days representing fighters such as Randy Couture, Dan Henderson and Mark Coleman in the early 2000s, his expertise with this new promotion will be most valuable in licensing, merchandising and global distribution deals.
—Mark Puleo, New York Times, 21 May 2026
The opportunity to recreate the look and feel of those old trash-cinema classics, as well as the hallmarks of era’s exploitation gems — from the VHS boxes of the numerous Camp Miasma sequels to the merchandising-friendly Halloween costumes and video games — was part of the appeal.
—David Fear, Rolling Stone, 20 May 2026
See All Example Sentences for merchandising
Cite this Entry
“Merchandising.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/merchandising. Accessed 27 May. 2026.
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