merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

For instance, within the exhibition, a 1948 video that testifies to the existence of a school for models in Varenna, on Lake Como, where courses on textile merchandising, hairstyling, and poise were taught. —Andrea Onate, Footwear News, 17 June 2025

Milligan left the series after two seasons after demanding that he and the cast be compensated for the show’s various merchandising endeavors, including lunch boxes, coloring books and board games. —Matt Webb Mitovich, TVLine, 17 June 2025

One of the largest assets is Buffett’s stake in Margaritaville, the chain of restaurants, bars, hotels and merchandising that commercialized the Buffett lifestyle. —Robert Frank, CNBC, 13 June 2025

Fanatics Sportsbook revealed the rapper's bet on June 5 in a post on X. The rapper and husband to superstar Beyoncé is an investor in Fanatics, Michael Rubin's popular sports merchandising company. —Natasha Dye, People.com, 12 June 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising