merchandising
noun
mer·chan·dis·ing
ˈmər-chən-ˌdī-ziŋ 
variants
or less commonly merchandizing
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling
Examples of merchandising in a Sentence
She is the company's director of merchandising.
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web
In-store, visual merchandising will bring the collection to life, reinforcing the brand’s focus on style and storytelling.
—
Thomas Waller, Footwear News, 22 May 2025
According to recent data, creators’ revenues from tipping, subscriptions and merchandising on social media platforms have each tripled since 2021, reaching $160 million, $270 million and $450 million, respectively, in 2024.
—Ian Shepherd, Forbes.com, 20 May 2025
In September 2023, the club announced a 12.3 per cent year-on-year rise in its marketing turnover and a 31.8 per cent annual rise in revenue from merchandising.
—Sebastian Stafford-Bloor, New York Times, 20 May 2025
Two decades on, Stitch ranks among Disney’s most ubiquitous characters — especially from a merchandising perspective, as that mischievous mug of his can be seen on backpacks, plush toys, T-shirts and, well, mugs of all sizes.
—Peter Debruge, Variety, 20 May 2025
See All Example Sentences for merchandising
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Thomas Waller, Footwear News, 22 May 2025
According to recent data, creators’ revenues from tipping, subscriptions and merchandising on social media platforms have each tripled since 2021, reaching $160 million, $270 million and $450 million, respectively, in 2024.
—Ian Shepherd, Forbes.com, 20 May 2025
In September 2023, the club announced a 12.3 per cent year-on-year rise in its marketing turnover and a 31.8 per cent annual rise in revenue from merchandising.
—Sebastian Stafford-Bloor, New York Times, 20 May 2025
Two decades on, Stitch ranks among Disney’s most ubiquitous characters — especially from a merchandising perspective, as that mischievous mug of his can be seen on backpacks, plush toys, T-shirts and, well, mugs of all sizes.
—Peter Debruge, Variety, 20 May 2025
See All Example Sentences for merchandising
Cite this Entry
“Merchandising.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/merchandising. Accessed 4 Jun. 2025.
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