mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms

• commercial
• corporate
• marketable
• salable
• saleable

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

The Italian manufacturer is doing well compared to mass-market carmakers and luxury brands more exposed to China, where there’s been a decline in purchasing due to a protracted real estate crisis. —Chris Morris, Fortune Europe, 5 Nov. 2024

The current cost of these high-tech systems is prohibitive for mass-market consumer vehicles. —Michael Khouw, CNBC, 4 Nov. 2024

The deliveries included the company’s mass-market car, Mona M03, accounting for over 10,000 units. —Sonia Heng, CNBC, 1 Nov. 2024

Clean energy Positions: At odds Musk: Musk owns Tesla, the first successful mass-market electric carmaker. —Sasha Rogelberg, Fortune, 31 Oct. 2024

Word History

First Known Use

1952, in the meaning defined at sense 1