mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms

• commercial
• corporate
• marketable
• salable
• saleable

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

Rather than following a more gradual adoption curve, these innovations achieve mass-market penetration in record time. —Dr Guenther Dobrauz-Saldapenna, Forbes, 6 Dec. 2024

Regardless, this desktop's price is hardly mass-market competitive, even at the low end. —PCMAG, 6 Dec. 2024

In the piece, Choi talked about how Disney+ had evolved in Asia from a mass-market service to one more focused on premium subscriptions. —Jesse Whittock, Deadline, 29 Nov. 2024

Written under the pseudonym William Lee (also the name of Queer’s protagonist), Junky was published in 1952 in a mass-market edition, thus precluding serious review attention. —Ira Silverberg, Vulture, 27 Nov. 2024

Word History

First Known Use

1952, in the meaning defined at sense 1