mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms

• commercial
• corporate
• marketable
• salable
• saleable

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

For years, consumers outside Spain dismissed Cava as an easygoing, mass-market sparkling wine rather than a serious, age-worthy alternative to Champagne. —Lauren Mowery, Forbes, 25 Feb. 2025

That legacy was curating a large collection, starting as an antiquarian book dealer, then switching to mass-market books. —Charles Selle, Chicago Tribune, 19 Feb. 2025

As automakers introduce new products to market, there will be more mass-market EVs for sale standing against the premium and luxury-priced BEVs that have been sold to date. —Matt Robison, Newsweek, 18 Feb. 2025

State of play: Tesla saw its first full-year sales dip as a mass-market seller in 2024. —Ben Geman, Axios, 18 Feb. 2025

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market