mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms

• commercial
• corporate
• marketable
• salable
• saleable

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

Earlier this year, the signing of Chinese director, actress and screenwriter Jia Ling as a brand ambassador for Prada, Lululemon and mass-market brand Mengniu within a span of 50 days sparked widespread discussion. —Li Jun, WWD, 4 Aug. 2024

For the hotel, there are simple rental cottages, aimed at a more mass-market clientele than the oceanfront villas, and a café. —Mark Ellwood, Robb Report, 3 Aug. 2024

This true-life riches-to-rags-to-rebirth saga, chronicled in Lauren Greenfield’s 2012 documentary of the same title, offers more in the way of sociopolitical critique than is usual for a mass-market entertainment. —Gordon Cox, Variety, 2 Aug. 2024

But if either company is ever going to get anywhere close to those numbers, fielding decent systems at more mass-market prices will be key to achieving that kind of volume. —Andrew Cunningham, Ars Technica, 1 Aug. 2024

Word History

First Known Use

1952, in the meaning defined at sense 1