market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
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According to market research firm Circana, adults over 18 now account for 28% of global toy sales, with U.S. adult toy purchases exceeding $7 billion in the 12 months ending June 2024. Jackson Walker, Baltimore Sun, 19 June 2025 And in Europe, where Tesla sales have been plunging, Chinese car maker BYD sold more pure battery electric vehicles over Tesla in Europe for the first time, according to a report from JATO, an automotive market research firm. Hadas Gold, CNN Money, 19 June 2025 Methodology To create the rankings for America’s Best-In-State Banks and Best-In-State Credit Unions 2025, Forbes partnered with market research firm Statista for the eighth straight year and surveyed approximately 26,000 U.S. residents. Haniya Rae, Forbes.com, 17 June 2025 According to Mintel, a market research firm, the total retail sales forecast for nonflavored seltzer, sparkling and mineral water in the U.S. market was estimated at $1.38 billion in 2024. Liza Weisstuch, Smithsonian Magazine, 12 June 2025 See All Example Sentences for market research

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

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Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 4 Jul. 2025.

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