market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR). Andy Biggs, Newsweek, 25 Dec. 2024 Quantitative research can go a long way when doing market research to understand customer behavior and preferences and when testing hypotheses in scientific research. Kyle J. Russell, USA TODAY, 17 Dec. 2024 Barry Diller, who had come up through ABC and was heading Paramount, had been very involved in market research at ABC. Bilge Ebiri, Vulture, 13 Dec. 2024 Nearly 107 million people shopped on social media websites last year, according to the market research firm eMarketer. Maya Eaglin, NBC News, 23 Dec. 2024 See all Example Sentences for market research 

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

Dictionary Entries Near market research

Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 7 Jan. 2025.

More from Merriam-Webster on market research

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!